Types of Advertising Strategies for Businesses

With hundreds of ways to get the message across, it is all the more important for advertising companies in Malaysia to develop client-oriented advertising strategies that fulfill an organization’s unique business goals. Here are some of the most commonly used strategies used by advertising professionals.

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Online Advertising Strategies

A majority of the public spends a considerable amount of time online and the internet has spawned new, innovative ways to advertise goods and products. Terms such as viral videos, advertorials and online banners were unheard of before but are all too common today. In the mix are social media sites such as Facebook, Snapchat, Instagram and Twitter which offer the quickest and easiest ways to not only reach millions of potential customers but also build strong relationships with them. Based on target audience research, advertising companies recommend the most suitable platforms and effective ways to reach them.

Print Advertising Relevance

Although a significant chunk of advertising has moved online and print advertising seems to have taken a backseat, it cannot be discounted altogether. It is still highly relevant to reach out to people who don’t have access to the internet- either temporarily or permanently. Print advertising appears in newspapers and magazines and has the power to make a lasting impression on audiences. Brochures, flyers, leaflets and outdoor advertising are other ways to distribute information about an organization’s products or services. In fact, these methods can create more impact since they happen to be a more intimate way of engaging with potential customers.

Consistent and Memorable Branding

With so many similar products and services vying for attention, it’s important to generate brand recognition so your organization remains on top of audience’s mind. Your company’s name, logo, color choice, font and imagery are all important to make your brand instantly recognizable. Overtime, your audience will associate your brand with a particular set of values and respond in a positive manner. For this to happen, your company’s branding needs to be sustained and consistent across all media. A good advertising company in Malaysia can produce unique, memorable branding that consistently resonates with target audience and builds loyalty.

Foundation of Strategy

Good advertising companies do much more than convey mere information about a product or service. They build value by addressing the needs of target audience and highlighting how a particular product or service is beneficial to them. They advertise benefits such as reliability, affordability or safety to name a few. Through market research, they identify problems faced by their target group and set the product as an effective solution.

No matter which type of strategy you choose – online or offline – make sure that the focus is on increasing brand recognition, explaining how the customer’s life will be better with the product or service and this will ultimately lead to enhanced sales.

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