You want to develop a brand for your business and not sure how to go about it? If yes, read on, as this blog will discuss the major approaches embraced by all the big brands.
Before that, however, we should have a look at why branding is important for your business.
Branding helps you to build credibility and trust with customers and stakeholders. And, in terms of marketing, it helps you to portray your company’s values, products, services, culture and people. However, the biggest benefit is that consumers recognise your product, and while purchasing, it makes it easier for them to decide, giving you an edge over your competitors. To state the obvious, branding helps to expand your business.
Approaches to create a strong brand:
- The first approach is to come up with a brand standard. Have a logo and a message for your company, which follow uniform fonts, colours, and motifs and experiences. You have to ensure that the message and logo broadcast on your medium do not vary.
- Have an in-house code book that teaches all of your representatives about following the brand standard. Training is an important a part of it. Whether it is packing or marketing materials, dresses — all of it should incorporate your brand standard.
- Be a good storyteller. All big brands connect to their consumers through their story. Tell how your company became what it is today. Do not focus on the marketing element, but make sure that your story resonates at the emotional level.
- The newest approach is to use big data. You are probably using some data sets for measuring the performance of the company. Use the same data and extract reports, and try to understand how consumers are reacting to your brand strategy, and based on these, make changes.
It takes time to master these approaches, and the service of experts is usually needed to do it. Hiring a brand agency is the most effective way to make your brand visible. You can hire brand agency in Malaysia or in Jakarta — there are many to choose from. Just make sure you hire the right one, which is a topic for another blog post.