Trends in Branding
Industry experts agree that the advent of artificial intelligence spells some amount of freedom for branding agencies, in that it does the heavy lifting around campaign execution, giving brand agencies time for more creative work. Influencer marketing, or what is known as Key Opinion Leader (KOL) marketing is making big waves on the Malaysian scene. The best brand advertising agency knows that it needs to keep pace with the latest trends in its industry. Therefore, Malaysian brand advertising agencies are aggressively adopting and incorporating the hottest new branding trends into their campaigns, with good results.
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Embracing Digital Marketing in Order to Succeed
As Malaysians continue to move online, with most Internet usage happening over smartphones, Malaysian businesses are beginning to see the need to upscale themselves on the digital arena. While this is definitely going to result in a much more crowded online space, analysts predict that many businesses will not be effective in their digital marketing strategies due to lack of expertise and experience.
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The Digital Space and Marketing
Malaysia’s Internet-savvy population has, on average, at least four social media accounts, with YouTube being the numero uno platform, closely followed by Facebook and WhatsApp. With 25 million Malaysians online at any given point of time, the Internet is the best avenue for businesses to promote themselves and establish a strong presence. Every digital marketing company in Malaysia is keenly aware of this and is quick to develop marketing strategies around this phenomenon. While ecommerce sales currently lag behind those of their physical counterpart, the trend is set to reverse itself within a few years, as more and more Malaysians, particularly the younger sector, move to online purchasing as a preferred mode of shopping.
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On Par with Developed Countries
A marketing company in Malaysia can more than hold its own, performance-wise, against its counterparts elsewhere in the world. There are a number of Malaysian marketing companies that offer best-in-class services ranging from branding, to outreach, to social media marketing, bringing with them the unbeatable advantage of a better understanding of the local markets.
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Understanding what a Digital Marketing Company Does
The scope of a digital marketing company is to promote a company’s brand, services and products over the Internet, using available resources. There are multiple kinds of digital marketing companies, each serving a particular need. For example, a web design digital marketing agency focuses primarily on website creation. A PPC digital marketing company creates online ad campaigns for the company, for use on Facebook and other media. There are also full-service digital marketing companies that provide multiple services, using various channels like email, social media marketing, content and video, to engage with customers and generate leads that can then be followed up on. In working with a digital marketing agency, the agency’s skills are put at the company’s disposal and a comprehensive strategy can then be worked out.
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Branding Comes from Within
When a company sets out to create branding in marketing, it is very important for it to remember that branding starts from within the company. For a business that is undergoing the process of branding, the new identity will need to show in every aspect of the business, from company memos to email signatures, to company-supplied stationery. The new logo and tagline will have to appear in every media campaign, whether online or offline, whether print medium or other. In every form of communication, the message that the branding is seeking to convey needs to come out loud and clear. Only when the brand’s identity has been firmly established in this manner, from within, can branding be taken to the next level, namely outside the establishment and into the world.
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Advertising Hacks for Small Businesses
Small or medium-sized businesses in Malaysia must be prepared to set aside specific budgets for advertising services. In addition to spending, a company must run a campaign that is specifically targeted towards the audience for whom the product or service is intended. A smart advertising agency in Malaysia will know how to develop campaigns that target specific demographics and psychographics to attract the kind of customers that the business specifically needs. This involves creating content and imagery that reflect the target audience that the business wants to connect with. Another strategy is to track and measure the effectiveness of their campaign. Especially relevant in the case of small businesses who have constrained budgets, tracking and measuring the ROI of an advertising campaign is crucial to the success of the campaign.
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The Impact of Influencer Marketing on Social Media
Any professional social media agency in Malaysia knows the power of influencer marketing on a social media marketing campaign. As marketers recognize the value of joining forces with influencers who have medium to large followers on their sites and social media, influencer marketing has slowly evolved to overtake traditional advertising as the number one social media marketing tool today.
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Creating a Buzz on Social Media
It is an exciting time to be part of the social media scene in Malaysia. Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences. Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces. With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram. Leveraging the buzz created around these social media giants is a smart move for many businesses seeking to make a strong digital presence and influence buyer decisions.
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Television no Longer Holds Sway
Until as recently as 2017, television dominated advertising in Malaysia, occupying the number one spot in terms of introducing users to a new product or service. However, studies conducted as early as January 2018 have indicated that the Internet has now displaced television to become the first medium by which users are made aware of new products. Leading by as much as 10% over television, online advertising in Malaysia is a powerful medium that traditional companies and businesses need to take seriously, if they haven’t done so already. Given that the average Malaysian spends a staggering eight and a half hours on the Internet, it stands to reason that television, relegated to a mere two hours, has now taken a backseat to the compelling medium that the Internet is. Such is the power of online advertising services.
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