Here’s a reality check – today’s consumers are on multiple marketing platforms and businesses need to use multi-channel marketing to effective communicate with a diverse audience. How can a marketing company in Malaysia help create a successful multi-channel marketing strategy? Read on to get vital answers.
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Changing user behavior and search engine capabilities means that SEO strategies need to evolve – what worked in 2008 may not work in 2018 to get higher search engine ranking. Here are some things advertising companies in Malaysia consider to develop successful SEO strategies that work in the present day and age.
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For start-ups, well-planned and executed digital marketing in Malaysia can deliver big results. Here are some digital marketing strategies to take your start-up from zero to hero in the online space.
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Online advertising in Malaysia is a valuable tool to give your business a boost and PPC is an essential component of any holistic digital marketing strategy. If you’re thinking PPC is only useful for larger businesses, you’re missing out on an incredible opportunity to advertise in front of consumers who are actively looking for products or services just like yours. Here’s how small businesses can benefit from PPC.
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Voice Search and Digital Assistants
By far, digital marketing has seen one of its biggest hits with voice-enabled devices such as Google Assistant and Amazon’s Alexa. Also trending are voice searches and voice-enabled commands that websites have begun to incorporate as part of their marketing strategies. Like it or not, voice search is here to stay. Another trend that is seen frequently is the chatbot, featured on almost every website these days. As AI develops and refines itself and voice search improves in quality, this emerging trend is only likely to grow further. Chatbots have proven that it is possible to come up with entirely new, innovative ways of engaging with customers and providing customer service.
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What Successful Brands do Differently
Very often, success in terms of branding in marketing is a result of a business’ willingness to take some risks with its identity. In cases where the company is an established one with a trusted brand identity, the risk can be very great. However, with a good brand agency in Malaysia, many companies have managed to pull it off and re-brand themselves with a new identity in line with audience interests and expectations. In short, willingness to take a leap of faith with one’s branding is sometimes necessary for branding success. Businesses that are toying with the idea of re-branding themselves need to understand their market clearly. Identifying a market niche that the business can then attempt to conquer by establishing a position in the minds of its audience in terms of specific desirable attributes is the first step in a successful branding strategy.
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Knowing your Target Audience
In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy. For an advertising agency in Malaysia, this could mean information on what social media platforms the target audience is most active, what hours of the day they are likely to be online, what the top interests are for a collective group of potential customers. All of this vital information can then be fed into the advertising strategy for the business. Content that is produced as part of the strategy, both text, and video, can be customized accordingly. The result? A highly personalized advertising approach that is sure to engage with the audience.
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Shifting Trends in Ad Spending
Over the past few years, Malaysia’s Adex (advertising expenditure) trends have seen a paradigm shift. Where the industry previously spent heavily on traditional media like television and radio, today advertising expenditure is seeing a sizeable chunk dedicated for online advertising, and a significant portion of that, towards social media marketing in particular. Newspaper and magazine advertisements are faring less effectively in comparison with campaigns launched across platforms by every social media agency in Malaysia worth its salt. Along with spending more on social media marketing, marketers are also re-imagining the way they connect with audiences through social media platforms, as the need of the hour has become content that will cut through the chaos of information overload and reach out to the people that matter.
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Challenges of Marketing on Social Media
Marketers see social media as a double-edged sword – each new platform is a potentially new area from which to market from, but also is a potentially new distraction for a user. With the average Malaysian having close to five different social media accounts, what this means is that users sift through massive amounts of content throughout the day. It takes a very well-crafted social media marketing campaign to grab the attention of this fickle-minded audience. In addition, the unique Malaysian demographic of Malaysians spending more time on their smartphones than anywhere else in the world adds a mobile angle that no social media marketing agency can afford to ignore.
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Trending Now: Mobile-First Online Advertising
The way consumers in Malaysia use their smartphones for the Internet has forced businesses and advertising services alike to up their advertising game. Companies investing in online advertising are realizing that mobile-first advertising yields the highest returns on investment. This is largely due to the mobile-related demographics in Malaysia. Malaysians spend anywhere between three to five hours on their smartphones every day. The biggest chunk among these users is the millennials, who are a powerful segment of users in terms of influencing other consumers. As a recent survey noted, almost 15% of millennials rely on their smartphones to meet all of their online activities; this astounding figure begs for more emphasis on mobile-first online advertising.
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