Types of Digital Marketing Strategies

Many business owners believe social media marketing to be all there is to digital marketing, when in fact, social media is only one facet of marketing online.  A very powerful channel for generating ROI is pay per click marketing, or PPC.  PPC campaigns are designed to convey short, impactful messages with a direct call-to-action, prompting target audiences to take quick buying decisions.

Digital Marketing

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Defining the Objectives of Branding

A brand is not just a company tagline or a logo.  Branding in marketing is the art of placing, in the audiences’ minds, an image of a company’s core values and services.  Branding agency creates an impression of what target audiences can expect from a business, and more often that not, it also tells potential customers how the business is different from its competitors.  For this reason, it is important for business owners to articulate at the very beginning of a branding campaign, what qualities they would like potential customers to associate with their company, as well as list out benefits and advantages of using the company’s products.  At this point, a brand agency in Malaysia will also rely on market research to understand what customers already think about the product or brand.

Branding

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Demographic Challenges

Business owners looking to make an impact need to take account a few complications unique to the Malaysian market.  Malaysia is made up of 3 main races and many tribes, each of which has its own dialect and customs.  The challenge faced by any advertising agency in Malaysia, therefore, is in creating a mass-market advertising strategy that will reach out to each of these ethnic groups.  Advertising agencies invest in substantial amounts of market research in order to understand behavioural patterns about their audiences before they come up with their advertising strategy for a company or brand.  Extensive research is also done to gain knowledge about how a client’s competition operates in the market.

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Building a Strong Image

The first step in a social media marketing plan is to create a strong profile for a product or business, creating a good first impression in the minds of viewers as to the brand being marketed.  In addition to seeing up an impressive profile on each major social media platform, a smart strategy is to cross-promote social accounts, by asking an audience on one platform to follow you on the others as well.  Another powerful tool that marketing agencies use to reinforce a strong image, is to run cross-channel campaigns, branding them with unique hashtags to make them instantly memorable.  As more social media platforms move their networks to smartphones via apps, it becomes necessary to focus on optimizing one’s marketing plan for the mobile audience as well.

social media marketing

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Various Purposes of Social Media Marketing

Social media marketing is used today not only for effectively reaching out to larger target audiences but also for other varied purposes such as providing customer support, interacting with customers, generating sales leads and building online communities.  Frequently, social media marketing focuses on creating awareness about a company, without directly engaging in sales or brand promotion.

social media marketing

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Types of Online Advertising and Business Needs

Online advertising in Malaysia is a hundred-million-dollar industry and one that allows business owners the opportunity to reach and influence target audiences across multiple touch points.  Online advertising is a multi-faceted area spanning diverse options such as email marketing, website design, search engine optimization, pay-per-click advertising and advertisements on social media, to name a few.

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What a Design Should Say

Those in the business know that for a successful advertising campaign, or brand positioning strategy, design is everything.  Design in Malaysia, though still in its infancy, has already become a hugely competitive line of business, with agencies investing in enormous amounts of research for any design undertaking.  A superior design tells the story of the company it represents.

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Business Design Needs and Solutions Offered

A business owner’s needs can be varied; for example, a fairly new business might require a brand identity with a new logo to be designed, whereas a slightly older business would probably benefit from a strategic advertising campaign, or a fresh new look for its products.  Design services offered by Malaysian agencies are tailored accordingly, with many agencies specializing in specific categories, such as branding, digital marketing, web design and so on.  Some design companies focus specifically on a particular medium for their services, such as print, television, or digital media, while others, called hybrid agencies, incorporate multiple services into their portfolio.

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