Working with a Digital Marketing Agency in Malaysia

Understanding what a Digital Marketing Company Does

The scope of a digital marketing company is to promote a company’s brand, services and products over the Internet, using available resources.  There are multiple kinds of digital marketing companies, each serving a particular need.  For example, a web design digital marketing agency focuses primarily on website creation. Continue reading “Working with a Digital Marketing Agency in Malaysia”

Branding and the Malaysian Market

Branding Comes from Within

When a company sets out to create branding in marketing, it is very important for it to remember that branding starts from within the company.  For a business that is undergoing the process of branding, the new identity will need to show in every aspect of the business, from company memos to email signatures, to company-supplied stationery.  Continue reading “Branding and the Malaysian Market”

Winning Advertising Strategies for Small Businesses in Malaysia

Advertising Hacks for Small Businesses

Small or medium-sized businesses in Malaysia must be prepared to set aside specific budgets for advertising services.  In addition to spending, a company must run a campaign that is specifically targeted towards the audience for whom the product or service is intended. Continue reading “Winning Advertising Strategies for Small Businesses in Malaysia”

Effective Social Media Marketing for Malaysian Businesses

The Impact of Influencer Marketing on Social Media

Any professional social media agency in Malaysia knows the power of influencer marketing on a social media marketing campaign.  As marketers recognize the value of joining forces with influencers who have medium to large followers on their sites and social media, influencer marketing has slowly evolved to overtake traditional advertising as the number one social media marketing tool today.

Continue reading “Effective Social Media Marketing for Malaysian Businesses”

Getting the Most out of Social Media Marketing in Malaysia

Creating a Buzz on Social Media

It is an exciting time to be part of the social media scene in Malaysia.  Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences.  Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces.  With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram.  Continue reading “Getting the Most out of Social Media Marketing in Malaysia”

Online Advertising in Malaysia’s Aggressive Markets

Television no Longer Holds Sway

Until as recently as 2017, television dominated advertising in Malaysia, occupying the number one spot in terms of introducing users to a new product or service. Continue reading “Online Advertising in Malaysia’s Aggressive Markets”

Malaysia’s Award-Winning Design Services Industry

More than just Website Design

In today’s world, the term ‘design services’ encompasses more than just website design and can involve anything from the design of a brand and strategy to advertising campaigns, logo design, print design and much more.  Continue reading “Malaysia’s Award-Winning Design Services Industry”

Malaysia’s Ever-Growing Design Services Industry

Malaysian Design Trends to Watch for

The huge convenience offered by mobile phones in terms of social media access, banking and online shopping has given rise to some interesting trends in design services the world over.  Particularly in Malaysia, where one-fourth of its population are ‘mobile only’ users, these trends indicate the extent to which design in Malaysia has grown over the past decade. Continue reading “Malaysia’s Ever-Growing Design Services Industry”