Malaysia’s Dominant Online Advertising Services Industry

All Set for a Major Role

Online advertising in Malaysia is all set to play a big role in the overall advertising spend for the next few years, say industry experts.  With most Malaysians spending a significant amount of time online, businesses are driven to find better and more innovative ways of engaging with their target audience. Continue reading “Malaysia’s Dominant Online Advertising Services Industry”

The Development of Malaysia’s Advertising Industry

The Rise of Advertising

Malaysia has had a number of advantages with respect to advertising; for one, the country’s strong infrastructure has made it favourable for advertising in Malaysia to grow in leaps and bounds.  Continue reading “The Development of Malaysia’s Advertising Industry”

Inside Malaysia’s Creative Advertising Scene

Local Advertising for Small and Medium Businesses

Business owners in Malaysia, especially those of small and medium businesses (SMBs) are slowly recognizing the importance of spending on digital advertising services, to attract customers that spend a significant amount of their time online. Continue reading “Inside Malaysia’s Creative Advertising Scene”

Strong Company Branding in Malaysia

Essentials for Company Branding

The key to a branding strategy, especially branding in Malaysia, is consistency.  Businesses should avoid talking about things that do not relate to or enhance their brand, and should instead, pay careful attention to content that aligns with their vision statement.  Continue reading “Strong Company Branding in Malaysia”

Shaping the Future of Branding in Malaysia

Trends in Branding

Industry experts agree that the advent of artificial intelligence spells some amount of freedom for branding agencies, in that it does the heavy lifting around campaign execution, giving brand agencies time for more creative work. Continue reading “Shaping the Future of Branding in Malaysia”

Digital Marketing in Modern-Day Malaysia

Embracing Digital Marketing in Order to Succeed

As Malaysians continue to move online, with most Internet usage happening over smartphones, Malaysian businesses are beginning to see the need to upscale themselves on the digital arena.  While this is definitely going to result in a much more crowded online space, analysts predict that many businesses will not be effective in their digital marketing strategies due to lack of expertise and experience.

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Riding the Digital Marketing Wave in Malaysia

The Digital Space and Marketing

Malaysia’s Internet-savvy population has, on average, at least four social media accounts, with YouTube being the numero uno platform, closely followed by Facebook and WhatsApp.  With 25 million Malaysians online at any given point of time, the Internet is the best avenue for businesses to promote themselves and establish a strong presence.  Continue reading “Riding the Digital Marketing Wave in Malaysia”

Malaysia’s Business-Savvy Marketing Companies

On Par with Developed Countries

A marketing company in Malaysia can more than hold its own, performance-wise, against its counterparts elsewhere in the world.  There are a number of Malaysian marketing companies that offer best-in-class services ranging from branding, to outreach, to social media marketing, bringing with them the unbeatable advantage of a better understanding of the local markets.

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