Malaysia’s Savvy Digital Marketing Industry

Choosing a Digital Marketing Company

Businesses in Malaysia need to consider a number of factors before choosing a digital marketing company to work with.  For one, businesses must consider the experience the marketing company has, in working with the local Malaysian population. Continue reading “Malaysia’s Savvy Digital Marketing Industry”

Emerging Trends for Branding in Malaysia

Developing Hybrid Teams

In today’s ever-changing industry, companies that have sales and marketing teams working separately, in silos, will fast fail.  Instead, aggressive branding calls for a more disruptive way of working, by quickly creating hybrid teams that can combine the roles of sales and marketing for the common good.  Continue reading “Emerging Trends for Branding in Malaysia”

The Power of Advertising

Creating an Effective Advertising Campaign

In an age of multiple media, where audiences are bombarded with advertisements, creating a compelling advertising campaign can be somewhat challenging.  The key, as any reputed advertising agency in Malaysia will tell you, is to identify the issue or problem you are trying to fix and then find a solution to fix it.  Continue reading “The Power of Advertising”

Key Social Media Trends Every Marketer Needs to Know

The Rise of Live Video

Live video has been around for a while on platforms such as YouTube, but its introduction on newer platforms in the past year has made it a key trend to watch out for.  Gone are the days when audiences were content with consuming passive video content.  Today’s audience demands in-the-moment consumption where it can interact with and be an active part of the process.  Continue reading “Key Social Media Trends Every Marketer Needs to Know”

Social Media Marketing Features You Need to Know

The Importance of Context

A company that wants to venture into the world of social media marketing needs to bear in mind the power of context.  From the text to the images and videos used in social media posts, everything should be aligned with the message that the brand conveys.  A failure to reflect this results in a very confused audience.  Continue reading “Social Media Marketing Features You Need to Know”

Advertising Services in Malaysia

What Advertising Service To Choose

In an age of online advertising, the advertising services available in Malaysia are multi-fold.  Most agencies specialize in offering search engine optimization (SEO) and pay-per-click (PPC) as online advertising services.  Print services include copywriting, and developing advertisements for print media like magazines, newspapers and the like.  Continue reading “Advertising Services in Malaysia”

Turning Digital Marketing into Loyal Customers

Analyzing How to Build an Audience

Digital marketing in Malaysia involves any effort delivered over online channels, to engage with audiences and build loyal customers.  While many perceive turning digital advertisements into customers as a mystery, the truth is that by tracking and analyzing audience building through readily-available online data, it is possible to turn digital marketing success into a science. Continue reading “Turning Digital Marketing into Loyal Customers”

Malaysia’s Design Industry

Why Design is Essential

We live in a world where design dominates every stage of production.  It is the factor that sets companies apart.  Design in Malaysia is the process of planning new products or services.  The multi-stage design process involves massive research, analysis, prototyping, creative thinking and much more.  Continue reading “Malaysia’s Design Industry”