The Role that Digital Marketing Plays in Malaysia

Increased Focus on Mobile Phone Users

A digital marketing company in Malaysia will tell you that in the future, brands will have to pay close attention to mobile SEO, optimizing this first and foremost, and making sure their website has a responsive design that flows seamlessly between desktop and mobile phone versions. Continue reading “The Role that Digital Marketing Plays in Malaysia”

Branding, and How to Do it Right

Why does Brand Differentiation Matter?

According to a recent study, differentiation is the single most important contributor to a brand’s success in the market.  Branding through differentiation has become part of the strategy employed by the world’s top brands.  Continue reading “Branding, and How to Do it Right”

Creative Advertising in Malaysia

advertising agency A Treasure House of Advertising Talent

Malaysia represents some of the best advertising talent in Asia, with many an advertising agency in Malaysia frequently bagging awards at international advertising symposiums. Continue reading “Creative Advertising in Malaysia”

Effectively Building Your Brand with Social Media Marketing and Management

social media agency Marketing to an Online Malaysia

In a country where over two-thirds of the population spend a considerable amount of time online, social media marketing plays a crucial role.  Gearing up for the digital world is paramount for businesses looking at strengthening their brand image, and make themselves stand out from among the crowd of competition.  Continue reading “Effectively Building Your Brand with Social Media Marketing and Management”

New Trends in Branding in Malaysia

What is Cause Branding and Why is it Big?

As companies come under increased pressure to take firmer stances on burning social issues, brands are coming up with innovative ways of engaging in a social or environment issue, while making their brand identity felt. Continue reading “New Trends in Branding in Malaysia”

Advertising in Multi-Cultural Malaysia

AdvertisingCreating Advertisements that Resonate

Despite the concept of an all-encompassing Malaysian identity still being worked out, most Malaysians like to think of themselves as Malaysians first, rather than members of a particular culture or religion, or race. Continue reading “Advertising in Multi-Cultural Malaysia”

Making your Digital Marketing Strategy Work

Stay Up to Date on Digital Marketing Trends

Traditional digital marketing techniques such as banner ads are no longer effective, as a recent study concluded, indicating that an overwhelming 54% of Internet users don’t click on these ads simply because they don’t trust them.  Continue reading “Making your Digital Marketing Strategy Work”

What Good Design Means to Malaysia

Big Influencers on Malaysian Design

Design in Malaysia has come a long way from its beginnings. While Malaysia’s colonization has played a huge role in influencing its design history, today Malaysian designers are seeking inspiration from nearly everywhere.  Continue reading “What Good Design Means to Malaysia”