Machine Learning and Artificial Intelligence
Gone are the days when an advertising agency in Malaysia had to second-guess the message they would have to deliver to their target audience, so as to hit the mark. With artificial intelligence and its associated technologies, the guesswork is removed from targeted advertising and in its place is content that is tailor-made to fit each specific user. Continue reading “Celebrating Malaysia’s Creative Best: The Advertising Industry”
Social Media Trends to Watch Out For
Social media marketing is a thriving industry, with more entrepreneurs jumping on the bandwagon every day to realize returns on investment. One overwhelmingly huge trend (as any social media agency in Malaysia knows) that continues to set the social media scene ablaze is undoubtedly that of vanishing content. Continue reading “How to Enjoy an ROI on your Social Media Strategy”
Types of Branding: What are They?
Expert opinion varies on exactly how many types of branding strategies there are; however, a few core branding types are common to all definitions. These include individual branding: establishing a single product as a brand that has a unique, easily recognizable entity. Continue reading “Conquering the Many Types of Branding”
Aiming to be the Best
Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.
Continue reading “Advertising Trends you Need to Know in Malaysia”
Conquer the Rising Mobile Traffic
This year has seen mobile traffic within Malaysia surpass that of desktop traffic by almost 70%. With such a staggering statistic, digital marketing cannot help but focus on the section of Malaysians that have adopted mobile phones as their means of Internet usage. Recent studies indicate that the mobile Internet usage is likely to go up even more. Continue reading “The Ever-Changing Digital Marketing Scene in Malaysia”
Top Job Opportunities for Malaysian Designers
The design industry in Malaysia is relatively new and not as mature as that of the west, and the Malaysian population not as appreciative of the values of good graphic design. Nevertheless, the recent years have seen mushrooming of small to medium-sized design studios all over the country. Continue reading “Malaysia’s Exciting Creative Design Services Industry”