What Does Digital Marketing Encompass
Going much beyond just social media marketing, digital marketing today is an umbrella term that can mean a lot of things, from web and app development to email marketing, to digital analytics, and even content marketing. A digital marketing company traditionally has people from all these areas working under its roof at any given point of time, collaborating and combining their specific skills to come up with a single comprehensive solution for a digital marketing campaign. The broad idea of digital marketing in Malaysia is to build greater visibility for a brand or company, leading to greater recognition and possibly more sales.
Top Digital Marketing Trends to Watch Out for
Keeping up to date with the latest digital marketing trends is crucial to the success of a digital marketing company. Some of the trends likely to influence digital marketing campaigns in the days to come are video content and chatbots. Video content is the result of research that says that Internet users are most likely to notice a video than read textual content. This has given rise to almost 8 billion videos being posted every single day, on social media. Chatbots are the result of artificial intelligence being effectively applied to online marketing. Another trend that has been adopted by virtually every platform since it was introduced by Snapchat, is the art of storytelling; the fact that these stories disappear after a set period of time adds to their appeal. Each of these trends can be effectively utilized for digital marketing in Malaysia to create a truly standout marketing campaign.
Digital Marketing Best Practices to Adopt
Some best practices crucial to the success of any digital marketing campaign are: set clear marketing goals at the outset of your digital marketing campaign. Next, optimize. Most users will be seeing your digital marketing campaign on a mobile device, so it helps to have a well-developed mobile marketing strategy.
Chatbots might be a new trend in digital marketing, but nothing reaches an audience better than a personalized campaign. The more you are able to reach out an engage with a customer, the higher your conversion rate is going to be.