Malaysia is one of the richest and most populous countries in world. It has highly educated citizens and almost every resident of Malaysia is familiar with Internet, with an average of four social media accounts per head count.
Though, the traditional advertising occupies a huge lump of advertising spent in Malaysia, the increased dependability on internet is urging every business to invest significant amount of money in digital advertising. Below are few popular types of advertising in Malaysia.
- Broadcast Advertising
It is one of the popular forms of traditional advertising. All the television and radio advertisements come under broadcast advertising. Due to higher audience for television, the ad expenditure spent on television is high as compared to advertising on radio.
- Print Media Advertising
Malaysia is a country with different racial groups and culture. Malays, Chinese and Indians are three dominant racial groups in this Asian nation. Though people here speak many languages people, English remains the most dominant language in Malaysia. Therefore, companies prefer many popular English magazines and newspapers for targeted advertising in Malaysia.
- Social Media Marketing (SMM)
People in Malaysia are very internet friendly and depend on social media for their decision making. With this increased craze, many businesses are spending money on add campaigns of different social media platforms like Facebook, Instagram, Twitter, etc.
- Paid Advertising
Another form of online advertising in Malaysia, it refers to all the ads displayed in various website related to a particular business. It also relates to advertising in search engines like Google, yahoo and other search engines. The pay per click campaign needs proper execution to get the desired results, as they involve significant investment.
The importance of choosing advertising agency
Different companies offer different types of advertising. Few companies have specialization in both traditional and online advertising forms. If you are starting a new business and looking for advertising company, it is better to choose a single firm, which can offer different types of advertising than investing on different companies. By doing this, you can save your valuable time and money.
The best company for advertising in Malaysia
Youmo Studio is one of the most trustworthy companies to provide services of advertising in this country. It has helped many clients to boost their business sales and it can help you as well. All you need is to approach it and discuss your requirements with its representatives.