Small and medium-sized Malaysian businesses looking to make headway amidst the sea of competition they face, need to pay close attention to branding. Here are a few things to know about branding in Malaysia.
What Consumers Look for In a Brand
In an age where lifestyle choices are influenced heavily by the West, Malaysian consumers are surprisingly loyal towards their own country’s brands. Malaysian brand agencies would do well to pick up on this fierce loyalty to home-grown brands by building strong branding campaigns around it. Studies show that Malaysian consumers prize practicality and show a well-balanced approach while choosing brands, unlike other Asians who are keen to try more imported products and luxury brands. Given this understanding, businesses in Malaysia have leveraged on the loyalty of Malaysian consumers to create compelling brand marketing campaigns across Malaysia, and on digital platforms as well.
Branding Through Content
There is no ignoring what content marketing has done to boost branding in Malaysia, for businesses who have had the foresight to integrate this tool into their branding campaigns. While an advertising campaign might succeed in capturing a target audience’s attention, branding through content marketing goes even further, retaining that attention through content that educates and often even entertains them. Thoughtfully created content that is posted on social media can serve to create brand awareness among audiences in ways that advertising probably never can do. Many a brand agency in Malaysia has taken advantage of this powerful trend and has begun rolling out content marketing strategies that work alongside their advertising campaigns, with very encouraging results.
Mastering the Art of Perception
Any brand agency in Malaysia that aims to be successful in its branding campaign needs to get a sense of what the brand’s target audience is like – what they feel, how they perceive a certain idea is crucial to the success of a branding campaign. Local brand agencies in Malaysia are at an advantage here, having their fingers on the pulse of the country’s population. Small and medium-sized businesses would do well to partner with a local branding agency in order to build an instantly recognizable brand in the minds of their audience.