Standing out from among the Crowd
Design in Malaysia is more than just graphic design; good design is all about a business effectively communicating with its audience to inform, engage with, and eventually convince customers to take the desired action. Good design is what sets a business apart from the rest of the competition and creates a positive and lasting impression. Whether it is a business card, a website, or product packaging, companies now realize the importance of making an impact, because of first impressions matter. Design services may vary from flyer design to product packaging – regardless, they all play a crucial role in creating a perception.
The Boldest Wins
Today’s graphic design trends include bold typography, duotone effects and bright colours. All of these trends are in recognition of the fact that consumers are bombarded almost non-stop with a barrage of information, and in order to create an impact, a company has to necessarily be the boldest, or else face the risk of oblivion. Therefore, brighter colours and whimsical fonts make their way to a company website, company stationery takes on a sleeker tone, flyers become professional-looking and attention-grabbing, and everything that represents the business’ image gets a makeover in order to capitalize on the opportunity to engage with the customer. Design in Malaysia has undergone a huge transformation as a result of this effort to reach target audiences through better-designed campaigns.
The Key is Consistency
Every brand seeks to connect with its audience by telling its story. However, to create a lasting impact, design services need to combine to create a story that is consistent across media and platforms. The most powerful campaign will lose credibility if it isn’t consistent. Design houses in Malaysia need to ensure that the same message is presented across each bit of content that is created, in order to build a dedicated audience base that trusts the company enough to make the crucial buy decision. Design elements must be chosen wisely so that a consistent picture is presented to consumers.
Design is the glue that holds a branding or marketing campaign together. A good design will incorporate the latest trends, but also hold intact the story or message that the brand wishes to convey so that it is told compellingly.