Embracing Digital Marketing in Order to Succeed
As Malaysians continue to move online, with most Internet usage happening over smartphones, Malaysian businesses are beginning to see the need to upscale themselves on the digital arena. While this is definitely going to result in a much more crowded online space, analysts predict that many businesses will not be effective in their digital marketing strategies due to lack of expertise and experience.
In order for a business to be able to fully leverage the tools that digital marketing offers, it needs the know-how of a digital marketing company who has had hands-on experience working in digital marketing in Malaysia. Any digital marketing company worth its salt knows that it must keep up with the latest trends in online marketing, or stand to face oblivion very quickly.
The Explosion of Content Marketing
One phenomenon that has rocked the digital space is content marketing. Described by many as the cornerstone of digital marketing for the current year, content marketing is important because Internet users identify it as something that adds value to their lives, rather than just another ad banner or pop-up. Therefore, businesses everywhere are investing heavily into content marketing, be it in the form of a blog, social media post, online magazine, e-book series, or the most popular to date: online video. The perfect complement to existing digital marketing strategies, content marketing is the icing on the cake for a business: it draws the audience in and entertains, educates, enlightens an audience to the point that a buy decision seems almost like an afterthought. Such is the power of content marketing.
Digital Marketing Trends to Watch For
Digital marketing in Malaysia is poised for major change; analysts predict that Malaysian businesses will embrace KOL marketing to generate brand awareness. Furthermore, businesses are likely to adopt cross-channel and more intuitive means of communicating with their audience, using a variety of tools such as messenger bots, WhatsApp, live chats and so on. Companies will deliver relevant content to their audience, relying on massive analysis of audience preferences, to determine what is relevant and useful to an audience.
It is an exciting time to be a part of the marketing revolution in Malaysia and witness how digital marketing is making inroads to e-commerce that companies would never have thought possible.