With companies entering the digital realm, online advertising in Malaysia is growing at a tremendous speed. The ever-changing world of advertising is embracing new technologies and trends to enhance its spectrum of online ads.
Thus, to remain competitive with the changing landscape, companies into advertising in Malaysia need to keep themselves updated with new tools and technologies. Youmo Studio, the popular advertising firm in Malaysia, brings forth you top advertising trends that will rule the coming years.
- Google and Facebook advertising
These online giants have a whopping share in the advertising market. As per 2017 statistics, these two organizations had 63 percent of share in digital marketing, and ever since, this number has only increased. Google and Facebook ads have a strong potential to drive customers and revenues. For advertising in Malaysia companies need to consider cross channel tactics and focus on advertising through these platforms.
- Multimedia is more engaging
Video ads are amongst the most popular and engaging ones. Today’s audiences prefer watching visuals for reading long text descriptions. Considering the massive growth of the video audience, advertising companies should invest wholeheartedly in video production for creating powerful and persuasive video ads. The use of social media platforms like Facebook and YouTube can help engage more users and drive greater conversion for the businesses.
- Voice up your ads
Voice technology is all poised to become a major focus area in the coming years. With the rapid increase in voice-based search queries, the advertisement industry also needs to take cognizance of this trend. The virtual and augmented reality are the prime technologies to revolutionize the advertising world. Their contribution to video advertisements has also been immense. Hence adopting a voice search can enable agencies to offer advertising in Malaysia to explore unlimited opportunities. Voice-enabled ads are likely to attract a huge consumer base with minimal spending on ad campaigns.
All these digital advertising trends are all set to rule the online advertising arena in the coming times. These pillars will help advertising companies create powerful strategies and drive consumers as many as possible.