With the increasing use of modern technologies, digital marketing has become an essential mode to connect and communicate with the audience. Businesses nowadays are trying to build a strong web presence to address the internet era. Every city located across the world depends on internet to grow the business.
Malaysia is one such city, which has highest level of online shoppers. As per speculations of, digital marketing industry in Malaysia is all set to witness a huge spike by 2020. At this stage, it is important to know the key trends of digital marketing in Malaysia.
- Mobile Optimization: Gone are the days when people used desktop to browse online. With the advent of smartphones, mobile traffic has increased exceptionally as compared to the traditional desktop traffic. More results as such have proven that every business needs to develop mobile responsive designs and optimize the website accordingly to reach audience.
- Chatbot Marketing: In the data driven world, people want everything to be quick.Companies are nowadays using artificial intelligence in large numbers to develop web and messenger bots that can help the customers in every way possible. This also enables them to answer customer queries immediately.
- Influencer Marketing: This form of marketing has become very popular among the businesses willing to create brand identity. On an average, people spend two to three hours a day on social media. Since influencers have usually numerous followers, reaching customers with their help will become easier. But the need would be to approach the right influencers that could enable you to appeal the targeted audiences.
- Content Marketing: As the saying goes, “Content is the king of any marketing strategies” it indeed plays a crucial role forever in any form of marketing. As per the studies, 88% of B2B content marketers agree the fact that content plays a crucial role in making an organization credible and trustworthy. Therefore, maintaining a good content has a predominant present and future effect on digital marketing.
These few trends of digital marketing in Malaysia are work following if you want your business to survive and grow exceptionally in the cutthroat market. These points will assist you significantly in staying head in the competition and increase the conversion rate.