The Impact of Influencer Marketing on Social Media
Any professional social media agency in Malaysia knows the power of influencer marketing on a social media marketing campaign. As marketers recognize the value of joining forces with influencers who have medium to large followers on their sites and social media, influencer marketing has slowly evolved to overtake traditional advertising as the number one social media marketing tool today.
The Benefits of a Savvy Social Media Marketing Campaign
As 92% of all social media marketers will tell you, a well-planned social media marketing campaign is one of the best-known ways today, to effectively engage with target audiences, attract traffic to the company’s website, and drive sales. Besides this there is the benefit of increased customer loyalty. The planning of an effective social media marketing campaign is best left in the hands of skilled professionals, however, and should not be attempted by the company’s employees themselves, so that the maximum impact of the campaign can be achieved by those who are skilled at it. Using tools such as SEO, content curation and influencer marketing, social media marketers are able to build social media campaigns that create a lasting impact.
Getting Social Media Right
Effective social media marketing involves actively engaging with audiences, and getting them to convert from skeptics into satisfied customers. This takes time and a lot of effort, involving constant interaction with audiences, gauging their reactions to issues, finding out what their concerns are and then quickly addressing those concerns. Rather than run social media campaigns on every social media platform available, a smart social media agency in Malaysia will limit its focus to three or four active social media platforms where they can make the most impact, judging by the presence of their target audiences on these platforms. Clearly established goals and benchmarks pave the way for effective data collection and analysis, which can then be fed back into the campaign if course correction is felt necessary.
Regardless of their budget, a company can build a solid social media marketing campaign by following a few simple rules: set clear goals, measure everything, and feed the results of your data analysis back into your campaign. This is the secret to an effective social media marketing campaign.