An effective logo is key to creating an effective brand. Not all agencies that offer services for logo design in Malaysia are the same. It’s important that the agency follows best logo design practices to meet a client’s visual identity needs. Here’s a list of best logo design practices followed by leading ad agencies in Malaysia.
Perform Due Diligence
Reputed agencies for design in Malaysia start by asking the right questions. Through discussions, they discover various things including the company’s personality. Experienced logo designers perform due diligence to define the target audience and understand their visual preferences. They also analyze competitors’ logo design and identify how a brand can stand apart.
Don’t Rush Concept Development
Leading agencies for design in Malaysia spend a considerable amount of time on concept development and finding a visual direction for a brand. They mull over color choices that exactly represent a brand and also strive to find the sweet spot of visual complexity. They consider design trends but also keep in mind that a logo should stand the test of time. They apply their creativity and technical expertise to develop logo designs that are unique, memorable and reflective of a company’s identity.
Narrow Choices and Refine
Expert logo designers start with a large volume of logo designs and after performing due diligence, narrow choices and refine the best-suited ones. The process of refining should not be rushed as it can lead to sub-par solutions. Refining a design while reinforcing the original design is part of the process that leads to the development of a high-quality logo design that meets a client’s brief. Some logo designers take time out from an intensive logo designing and return to review the project with a fresh perspective.
Test and Evaluate
The best logo designers test designs to make sure they work in different environments. Logos have to work for a variety of applications including digital platforms and physical objects. They should be scalable, responsive and identifiable across a multitude of communication tools. As part of the test process, good design agencies also collect feedback from target demographic. They ask relevant feedback questions that concentrate on the effect as well as effectiveness of the logo design.
When you partner an agency for design services that follows these best practices, you can expect high-quality results that meet or exceed your expectations!