The popularity of social media marketing as a way to increase a brand’s online popularity and to engage audience is increasingly in Malaysia. However, there are some mistakes that marketers do that can actually make follower count and revenues drop. Listed below are some common mistakes that you should aim to avoid.
Not Having a Clear Cut Strategy
Diving into social media marketing without any strategy is a big mistake that can cost you in terms of money and loss of productive hours. You need to identify goals such as growing likes/followers, creating new sales leads, establishing brand authority etc. You also need to define your target audience and have a precise budget as well as a solid plan of action that sums up what you are trying to achieve, how to achieve the goal and how results will be measured.
Ignoring Negative Feedback
Negative feedback is one of the biggest risks of social media marketing and not knowing how to deal with it is something that can lead to loss of reputation. It’s important to monitor your social media accounts regularly and detect issues as early as possible. Don’t try to ignore or delete negative feedback- instead, aim to engage and respond in a polite manner without threatening to resort to legal action. If you are really at fault, show regret and apologize.
Not Developing Quality Content
Social networks are for engagement and socializing and while it’s alright to have some promotional material, make sure that it’s subtle and try to foster user engagement with it. The focus should be on posting high-quality content that’s meaningful, valuable and of interest to your users. Update your social media pages regularly with different types of content including blogs, videos and even links to external content that will appeal to users and keep their interest alive.
Not Measuring Results
Measuring the results of your social media marketing efforts is very important for optimizing future campaigns. You should use analytic tools such as Google Analytics to track different performance metrics such as shares, website traffic, customer conversion, trends in buying decisions etc. At the planning stage itself, you should define social KPIs to monitor, engagement factors and demographic filters to use so that you can assess performance in an accurate manner.
For assistance, consult an expert team of social media marketers!