So, you’re a small business owner with a limited advertisement budget – that shouldn’t stop you from spreading awareness about your products or services and making your presence felt in front of potential customers. There are ways to work around a limited budget and here are some solutions offered by leading advertising companies in Malaysia.
Develop a Content Rich Website
Advertising companies in Malaysia recommend creating an effective website to attract online traffic. It’s very common for people today to research online before going to a store for making a purchase. By having a content-rich, user-friendly website, you can create the right impression and convince online prospects to visit your store and complete a purchase transaction.
Traditional Offline Advertising
Good old print and radio are still regarded as important media to connect with offline prospects. Well-designed brochure, newsletter, pamphlet, catalogue or even a business card are all tangible advertising material that communicate about your business and help establish a personal touch. Radio is a very effective broadcasting medium that is much cheaper to advertise on than TV. Outdoor advertising on billboards, lamp pole buntings can also help your local business get noticed.
Invest in ROI-Driven Online Advertising
Although time-consuming, online advertising is a cost-effective channel with the potential to deliver great ROI. There are many affordable online advertising solutions including e-mail marketing where you send emails to tell customers about promotions, new products, services etc. Advertising companies in Malaysia use online banner ads to grab attention on relevant websites. SEO is deployed to drive website traffic and PPC campaigns are great for targeted discovery.
Make a Splash on Social Media
A special mention needs to be made about advertising on social media platforms. With more and more people hanging out on social media platforms like Twitter, Facebook, Instagram etc, advertising companies in Malaysia are recommending advertising on the ones that are most visited by a client’s audience to create a buzz around their business and offerings.
A good advertising agency understands that with limited budgets, campaigns need to be targeted, specific and results driven. Creativity and out-of-the-box thinking are two essential qualities that help advertising campaigns of small businesses stand out and get noticed. Don’t settle for cookie-cutter solutions – get in touch with a responsive advertising company willing to listen to your needs and requirements!