PPC is a very lucrative channel for digital marketing in Malaysia, delivering a wide variety of results including lead generation, online conversions and sales. However, a PPC campaign should follow a number of best practices to generate strong ROI. Here’s a look at some practices that experienced digital marketers swear by.
Strong, Enticing Messaging
For a PPC ad campaign, succinct, compelling messaging has a huge role to play in garnering audience attention. You only have a few precious seconds to capture user attention before they lose interest and look somewhere else. To counter this, digital marketing experts develop compelling PPC ads that evoke emotions and encourage the audience to click through. The emphasis is on short phrases that fit copy space and carry powerful messaging to attract users.
A PPC ad should always have a clear call of action that encourages users to journey further down the sales funnel. Unless your goal is to get impressions, you should include a strong call to action and have it displayed prominently on the ad to facilitate further interaction. An experienced digital marketing company has copywriters who can develop compelling calls-to-action in a language that resonates with a brand. Think of phrases such as “Buy Now”, “Sign Up” or “Request A Quote” – these are all calls-to-action that marketers implement according to campaign objectives.
Optimized Landing Page
Someone who clicks on a PPC ad is likely to be looking for additional information that’s relevant to the ad. It’s imperative they are directed to a dedicated landing page with specific, meaningful information. Without this, they are likely to leave your website. In PPC, you pay for every click and if this happens on a regular basis, you can end up wasting your ad spend. To counter this, expert digital marketers create optimized landing pages that mirror ad content, provide additional information that addresses consumer needs and contains clear calls-to-action.
Testing Various Components
The secret to a successful PPC ad campaign that delivers strong ROI is testing. Professional deploy various methods such as A/B testing for testing ad content, landing page optimization, and ad efficiency. This helps them develop the most effective ads that are likely to resonate with the audience and lead to strong ROI. Testing is an ongoing process that’s also undertaken during campaign management to improve ad performance and derive better results.
To incorporate these best practices in your PPC campaigns, consult an expert team for digital marketing in Malaysia!