Want a strong strategy for digital marketing in Malaysia? Start by creating a well-thought plan – here are some steps to get you going.
Research Your Competitors
For digital marketing in Malaysia, a good place to start would be to analyze competition. Research into several things like what your competitors focus on, the tone of voice they adopt and also their USP. The idea is not to steal their ideas or strategies. You can use this information to determine how you stack up against them and what you can do in your digital marketing efforts to stand out from them.
Determine Your Audience
How will you create a strong digital marketing campaign without knowing who to target? Your audience comprises not just of your actual or potential customers, but also peers, suppliers, influencers or anyone else you want to reach out to through your online marketing campaign. By identifying your audience, you will be able to create targeted, engaging content that resonates with them – an important aspect if you’re looking to build a loyal online community.
Identify Campaign Goals
For successful digital marketing in Malaysia, it’s very important to identify campaign goals at the very outset. Identify four or five specific business goals that you would like to achieve over the next year and think about how online marketing can help you achieve them. This will help you streamline your digital marketing activities and set campaign objectives. After that, just think about online marketing tactics and activities that will help you achieve those goals
Select Delivery Channels
Think about the digital marketing platforms you can use to reach out to your target audience? Does your audience hang out on social media sites? How receptive are they to e-mail marketing? SEO would be a necessary tool for organic visibility on search engines but you may also want to invest in a PPC campaign to obtain not just increased website traffic but also leads, sales and revenue. For your overall digital marketing plan, you will need to integrate different approaches with consistent branding and content so that you can have a powerful positive impact on audiences’ minds.
After the planning stage, you need to put into action your digital marketing campaign. Don’t have the time, energy or resources to do it all by yourself? Outsource it to Malaysia’s leading advertising firm!