Logo design in Malaysia is a vital element to developing a successful brand. A logo must be simple but there’s nothing simple or easy about creating an exclusive, effective and memorable logo that conveys your brand’s personality. Here are some inside tips only expert designers know and implement.
Keep It Simple
Think of the most memorable logo designs in Malaysia and you will realize how simple they look. A logo design is not the best place to test complex typography or illustration because it only makes it difficult for audiences to identify and recollect. When you have a simple logo design, audiences will want to engage with it and immediately associate it with your brand whenever they see it.
Test for Versatility
A logo design in Malaysia will never achieve popularity if it is not versatile or unique. The same logo should look good on a wide variety of media including billboards, posters, letterheads, business cards, promotional material, and website. Professionals offering design services make sure to test a design to ensure it fulfills this requirement. While following solid design principles, they also think out-of-the-box and create designs that are unique, distinct and attractive so as to stand out from the competition.
Add Layers of Meaning
Experts offering design services in Malaysia know that a logo design is not merely a shallow artwork piece that combines shapes, colors, illustrations, and typeface. A good logo design will have layers of meaning – some obvious and some discreet. A professional logo designer will take into consideration various aspects including key values a brand wants to convey through its logo and mission statement to create a logo that effectively tells a brand’s story. People want to know about a brand before associating with it and a meaningful logo design is an excellent way to encourage familiarity and trust.
Think About Shapes
There are many psychological forces at play while creating a successful logo design. Like colors and typefaces, logo shapes too evoke different emotional responses in people. For example, vertical lines convey aggression and masculinity whereas horizontal lines convey calm and tranquility. Good logo designers understand the meaning of various shapes and use them effectively to send out particular messages. Logo shapes are not considered in isolation but in conjunction with other design elements to derive harmonious, effective results.
To implement these tips for your logo, consult a professional team of design experts!