Whether it is a logo or an ad, design plays an important role in building a strong branding strategy. Having a design that’s aesthetic, meaningful and representative of a business requires a tactical approach which only the best experts for design in Malaysia can provide. Here are some guidelines to follow for effective design.
Keep it Simple and Uncluttered
If there’s too much for an audience to focus on, it becomes hard for them to recognize a logo and translate it. The last thing they want to do is think too much of what you’re trying to convey – a clean, meaningful and visually appealing design is what you should aim for. Clutter doesn’t simply mean the presence of too many elements – it’s also the way in which the elements are presented. Ideally, elements should be picked after careful consideration of how they add meaning to the design.
Add Meaning to Your Design
When we talk about logo design being meaningful, we mean that it should tie in with a brand’s story and be an adequate representation of the business. You want a logo that compliments your brand, highlights your service offerings and embodies your core business values. Strong logos are not just pretty sketches that look fresh and cool – they are filled with overt and subtle meaning. Having a logo that’s meaningful is a good way to ensure that the design will stand the test of time.
Use Colors Effectively
Color is an unspoken language that carries layers of meaning and communicates ideas. Many people remember brands by the color alone and that is why experts for design in Malaysia pay careful attention to selecting the perfect shade that conveys an appropriate mood and tone. The color palette for the logo or ad design should be established at the very beginning while making sure it’s in keeping with the brand’s image and any existing colors being used by the business.
Incorporate Appropriate Typography
Typography has an important role to play in the effectiveness of ad design – it conveys as much information as the text itself. Did you know that modern fonts are favored by IT companies because they are associated with forward movement? Different fonts and styles carry different meanings and should be chosen after careful consideration of how they would represent a brand.
Whether you’re seeking a new logo or reorganizing your advertising strategy, partner an established ad agency offering professional services for design in Malaysia!