Successful advertising depends on many factors, including selecting the right platforms to reach your audience in a cost-effective manner. An experienced advertising agency offers a wide range of solutions, both traditional and online, to take care of this requirement.
Why Do You Need Appropriate Platforms?
If you don’t select appropriate platforms, you could end up spending a lot of money and effort with no tangible returns. If you select the right platforms, you could increasing leads, conversions, sales and revenue. For successful advertising, you need to go where your consumers are, you can’t expect them to come to you where you are. You may have to advertise on more than one platform to create a strong impact.
Traditional Advertising Media
An advertising agency knows that traditional media such as newspapers, magazines, outdoor signage, billboards, radio and TV are still relevant to businesses. Businesses looking for affordable solutions can consider outdoor signage, billboards, local newspapers, free sheets, community magazines and radio commercials to reach out to a local audience. Businesses with a nationwide presence and a large ad budget can consider print advertising or TV ads to reach out to audiences across the country.
Popular Online Advertising Platforms
Online advertising is gaining popularity in Malaysia due its affordability and ability to deliver quick, effective and measurable results. One of the best channels of online advertising is PPC – pay-per-click. In PPC, you only pay when a user clicks on your ad. PPC advertising offers businesses an opportunity to stand out from competition and compete against bigger firms. Other online advertising channels include social media advertising on platforms such as Facebook and Twitter as well as banner advertising on websites.
Factors to Consider
An experienced advertising agency recommends suitable platforms after careful consideration of various factors including where competitors advertise. It researches into how audiences prefer to search for a business’s product/service offerings – do they visit social media sites, do they read newspapers, do they tune in to the radio etc. It also considers various other factors such as ad budget, objective/goal of advertising, different requirements of consumers at various stages of the sales funnel and much more.
Each advertising platform comes with incredible opportunities and possibilities – get in touch with a leading advertising agency in Malaysia to determine the best platforms for your business!