Creating a Buzz on Social Media
It is an exciting time to be part of the social media scene in Malaysia. Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences. Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces. With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram. Leveraging the buzz created around these social media giants is a smart move for many businesses seeking to make a strong digital presence and influence buyer decisions.
Expect More of the Unexpected
Going by what is trending on social media platforms at present, it seems that expecting the unexpected is the norm. An example of this is Instagram’s Stories. Along with Instagram Stories, the social media giant also released a slew of unexpected features, such as Boomerang and Superzoom, sosocial media marketing experts are keeping their eyes peeled for the next unexpected trend on social media. Major trends through the previous year indicated a year of live video, chatbots and other forms of AI, ephemeral content and other such exciting features that every social media marketing agency in Malaysia has been quick to cash into.
Monitoring ROI Through Social Media Metrics
The advantage that comes from social media marketing campaigns being digitally hosted is that the effectiveness of these campaigns can be readily determined through a bunch of powerful ROI metrics. Some of the ROI metrics worth measuring are engagement rate, reach, click-through rate (CTR) and bounce rate. Some best practices to follow in order to achieve social ROI are to set clear business goals and keep a close watch on investments made in social media marketing.
Ultimately, what creates a winning social media marketing campaign is not metrics, nor impressive features, nor even the social media platforms themselves; winning campaigns are about compelling messages, which prove yet again, that no matter the platform, mechanism or metric, content is still king.