What is the Advantage of Social Media Marketing Agencies?
Let’s face it, companies, especially small to medium-sized businesses, have little or no time to implement social media marketing strategies all on their own. With the need of the hour being to drive online business growth by engaging with target audiences on social media, it becomes imperative to hire the services of a social media marketing agency. Social media marketing agencies help companies to create a strong digital presence, through the use of relevant online marketing tools that help boost business and create an engaged customer base online. Social media marketing agencies make sure that you get the best out of every dollar spent on online advertising, by targeting specific platforms with focused marketing programs.
What are the Measurable Outcomes of Social Media Marketing?
With the goal of increasing customer base and bringing in more revenue, a social media marketing agency uses its expertise to measure specific outcomes, such as audience engagement and conversion, lead generation and customer response rates. Extremely detailed website reports help keep track of metrics like volume of visits, number of visits to a website from an individual social media platform, and the frequency with which their target audience discusses their brand on social media. Many social media networks like Facebook, Instagram and Twitter offer in-built tools that allow marketers to track these metrics. Google Analytics is an excellent tool offered free of charge, in order to track social media metrics.
Latest Social Media Marketing Trends
Constant changes in social media platforms have driven new and more innovative social media marketing strategies. Among the trends likely to continue for the next few years, the explosion of video content seems the most happening. The rise of the ‘story’ – short video content that gets deleted after 24 hours, has seen most social media platforms adopt this trend.
With chatbots taking over customer engagement, and mobile marketing being the order of the day, social media marketing has come a long way. At the rate that the online space is changing though, we are likely to see many more new trends in the days to come.