As every brand agency will tell you, brand awareness in an industry gives a company or product a definite edge, with brand awareness inextricably tied with greater sales and more customer loyalty. However, building a winning brand promotion strategy is not an easy thing to do and requires several considerations. Here are a few things to know about brand promotion techniques.
Make your Brand Stand Out
Any top-notch brand agency in Malaysia knows that in order for a brand to be recognizable, it has to be promoted in a way that makes it stand out and not blend in with the competition. While that is easily said, in practice, creating a brand that is sharply differentiated from its competitors is an extremely tough proposition. Building a customer experience that is unique and dramatically different from that offered by the competition is what strategists aim for while assembling a branding strategy. Brand promotion techniques that target individual customers and aim to deliver stand-out, unforgettable experiences are the real winners in the race for brand loyalty.
Building Brand Loyalty Among Younger Consumers
Today a large share of the market’s buying potential rests in the hands of generation Y consumers. Armed with smartphones, these form a substantial chunk of brand influencers, who are able to sway huge groups of people with the click of a ‘Share’ button. Building brand loyalty among this group, then, is crucial. It calls for smart brand promotion techniques that involve getting down to the level of thinking of the new generation and engaging with them in a unique way.
Beyond Brand Loyalty: Brand Evangelists
The payoff with an effectively run brand promotion campaign is that one begins to see brand consumers move from being merely brand loyalists, to brand evangelists – a big reap in dividends for any brand agency in Malaysia. Brand agencies are taking this idea to the next level by offering interactive ways that brand loyalists can post feedback and discuss their favourite brand on social media, thereby deepening the impact of the brand awareness in their own social groups.