What is Digital Marketing
Digital marketing in Malaysia, and elsewhere as well, has changed the way that technology is used for marketing a brand or product. With more people moving to online platforms and e-commerce becoming more popular, digital marketing has taken on a role of prime importance in the marketing industry. While it may seem that digital marketing is synonymous with social media marketing, this is not really the case; marketing on any digital medium comes under the general umbrella of digital marketing. Some of the standard digital marketing services include website development, mobile device marketing, e-books and email direct marketing.
Marketing Through Mutual Dialog
Gone are the days where marketers employed one-way communication channels to reach out to audiences. The plethora of online marketing campaigns demands that digital marketing be customer engaging and not just grab their attention. Digital marketing methods frequently deploy two-way communication mechanisms, such as chats, surveys and review forums, where they can actively engage with their customer base and be able to market their product more effectively. Platforms such as Snapchat, Pinterest, Facebook, and Instagram all offer a space where content can be shared easily and instantly, and audiences can publicly express their views, which serves to further market the product or brand.
It’s All in the Content
Developing effective content that will capture the attention of audiences and get them to react, has become the challenge of today. Given that online users are flooded with content practically all the time, the kind of content posted has evolved in recent times from ‘evergreen’ content to ‘fleeting’; short, impactful content that is posted only for a 24-hour period has become the new norm. Content is not so much quantity as quality, given the fierce competition that exists, resulting in an inundation of online material.
Digital marketing in Malaysia would be incomplete if it did not have a specifically formulated mobile-optimized marketing campaign. Digital marketers are increasingly spending their efforts optimizing their campaigns for mobile devices, with the intention of engaging audiences while they are on-the-move. With the explosive growth of the mobile industry, digital marketing campaigns are slated to grow more complex, and definitely more competitive, in the years to come.