Even as brands try to leverage social media marketing in Malaysia to connect with audience, their competitors are increasing in numbers and attention spans of audiences are decreasing. So, how do you make a big impact with your marketing efforts? Here are some trend-setting strategies to grab eyeballs and grow your following.
Consider Paid Advertising
Simply creating a social media account and posting content is outdated. With major platforms offering advertising opportunities for a price, the need of the hour is to augment organic content with paid social media marketing in Malaysia to derive best results. High quality, relevant content and consistent output is still required but a paid social media marketing strategy is necessary today, especially when your competitors are probably doing it to connect with target audience.
Develop Ephemeral Content
Ephemeral content is content that appears only for a short duration of time and then disappears forever. Examples of this include stories you see on Snapchat, Instagram and Facebook. It’s a great way to get attention and agencies for social media marketing in Malaysia are developing separate strategies with emphasis on powerful content and real-time experience to encourage followers to take quick action before the content disappears forever.
Choose Right Influencers
Using social media influencers to promote a product or service is not a new concept but with so many of them around, you need to up the ante. Increasingly, audience are looking for authenticity and it’s important for brands to choose credible influencers or industry experts after researching if they’re the right fit for their business in order to obtain higher engagement rates.
Invest in Creative Video Content
We live in a mobile-first culture where videos are the most popular medium for content display and sharing. Videos are the fastest growing ad format and they’re the best alternative to a face-to-face interaction. Tools such as Facebook Live and Instagram Live are new, exciting channels to generate engagement and build followers. However, even with videos, you need high quality content that’s been developed after researching what audience is looking for and tested to see what works best.
These are the key trends for social media marketing trends that you can adopt right now to get noticed on social media platforms!