Stay Up to Date on Digital Marketing Trends
Traditional digital marketing techniques such as banner ads are no longer effective, as a recent study concluded, indicating that an overwhelming 54% of Internet users don’t click on these ads simply because they don’t trust them. Marketing teams need to stay in touch with the latest trends in digital marketing and optimize their company’s digital marketing strategy in order to maximize long-term growth and higher sales. One way to do this is by prioritizing the customer above all else. Many companies lose touch with their customers in the rush to build an online presence and establish themselves in the digital world. Instead, by focusing on online content that is engaging and draws people in, a business can acquire and retain more customers earlier on.
Keeping Content Relevant
Another tip that a good digital marketing company will give you is to keep posting relevant and valuable content. Research shows that customers are more likely to return to a website that regularly posts content, than to one that doesn’t. Each post generated is another precious indexed page that increases the likelihood of a business’ surfacing to the top of search engine results. Not only is posting useful content good for SEO rankings, but it also serves to engage better with the audience. Very often, a customer will return to the website on account of the perception generated by the content posted, than merely for the company’s products. Therefore, prioritize blogging and online videos, as a lead generation tool to be reckoned with.
Ensure Cohesion Across Devices
Your website might look great on your desktop, but if it doesn’t translate scale across other devices, such as mobiles or tablets, it won’t go down well with your target audience. Bear in mind that most customers will probably be looking at your website and your content from their digital phones. A good digital marketing company will ensure that its message is cohesive, across all digital platforms, and that users have access to its content, no matter what device they use.
A solid digital marketing strategy, backed by constant monitoring, will go a long way to capturing audience attention and retaining them as loyal customers.