Effective Advertising Strategies to Make Your Business Stand Out

Different Kinds of Advertising Services

The purpose of advertising is to help promote a product’s sales and bring in more customers.  To this effect, advertising services offered by agencies aim to cover every medium possible with integrated advertising campaigns.  Continue reading “Effective Advertising Strategies to Make Your Business Stand Out”

The Key to Effective Advertising

Make the Tagline Stand Out

The tagline of an advertisement is what makes or breaks it the advertising strategy. A recent study revealed that taglines control about 70% of the advertisement’s call to action.  One of the most effective advertising techniques is to come up with a tagline that is short but to the point.  Continue reading “The Key to Effective Advertising”

Types of Digital Marketing Strategies

Many business owners believe social media marketing to be all there is to digital marketing, when in fact, social media is only one facet of marketing online.  A very powerful channel for generating ROI is pay per click marketing, or PPC.  PPC campaigns are designed to convey short, impactful messages with a direct call-to-action, prompting target audiences to take quick buying decisions.

Digital Marketing

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Various Purposes of Social Media Marketing

Social media marketing is used today not only for effectively reaching out to larger target audiences but also for other varied purposes such as providing customer support, interacting with customers, generating sales leads and building online communities.  Frequently, social media marketing focuses on creating awareness about a company, without directly engaging in sales or brand promotion.

social media marketing

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Types of Online Advertising and Business Needs

Online advertising in Malaysia is a hundred-million-dollar industry and one that allows business owners the opportunity to reach and influence target audiences across multiple touch points.  Online advertising is a multi-faceted area spanning diverse options such as email marketing, website design, search engine optimization, pay-per-click advertising and advertisements on social media, to name a few.

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What a Design Should Say

Those in the business know that for a successful advertising campaign, or brand positioning strategy, design is everything.  Design in Malaysia, though still in its infancy, has already become a hugely competitive line of business, with agencies investing in enormous amounts of research for any design undertaking.  A superior design tells the story of the company it represents.

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