Four Best Practices for Effective Logo Design in Malaysia

An effective logo is key to creating an effective brand. Not all agencies that offer services for logo design in Malaysia are the same. It’s important that the agency follows best logo design practices to meet a client’s visual identity needs. Here’s a list of best logo design practices followed by leading ad agencies in Malaysia.
Continue reading “Four Best Practices for Effective Logo Design in Malaysia”

Celebrating Malaysia’s Creative Best: The Advertising Industry

Machine Learning and Artificial Intelligence

Gone are the days when an advertising agency in Malaysia had to second-guess the message they would have to deliver to their target audience, so as to hit the mark.  With artificial intelligence and its associated technologies, the guesswork is removed from targeted advertising and in its place is content that is tailor-made to fit each specific user. Continue reading “Celebrating Malaysia’s Creative Best: The Advertising Industry”

How to Enjoy an ROI on your Social Media Strategy

Social Media Trends to Watch Out For

Social media marketing is a thriving industry, with more entrepreneurs jumping on the bandwagon every day to realize returns on investment.  One overwhelmingly huge trend (as any social media agency in Malaysia knows) that continues to set the social media scene ablaze is undoubtedly that of vanishing content. Continue reading “How to Enjoy an ROI on your Social Media Strategy”

Conquering the Many Types of Branding

Types of Branding: What are They?

Expert opinion varies on exactly how many types of branding strategies there are; however, a few core branding types are common to all definitions.  These include individual branding: establishing a single product as a brand that has a unique, easily recognizable entity.  Continue reading “Conquering the Many Types of Branding”

Advertising Trends you Need to Know in Malaysia

Aiming to be the Best

Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.

Continue reading “Advertising Trends you Need to Know in Malaysia”

The Ever-Changing Digital Marketing Scene in Malaysia

Conquer the Rising Mobile Traffic

This year has seen mobile traffic within Malaysia surpass that of desktop traffic by almost 70%.  With such a staggering statistic, digital marketing cannot help but focus on the section of Malaysians that have adopted mobile phones as their means of Internet usage. Recent studies indicate that the mobile Internet usage is likely to go up even more.  Continue reading “The Ever-Changing Digital Marketing Scene in Malaysia”

Malaysia’s Exciting Creative Design Services Industry

Top Job Opportunities for Malaysian Designers

The design industry in Malaysia is relatively new and not as mature as that of the west, and the Malaysian population not as appreciative of the values of good graphic design.  Nevertheless, the recent years have seen mushrooming of small to medium-sized design studios all over the country. Continue reading “Malaysia’s Exciting Creative Design Services Industry”

Benefits of Product Placement Advertising and Tips to Ace the Genre

Have you considered product placement advertising for your brand? It’s a time-tested strategy that can deliver big dividends. Here’s a look at the benefits of product placement and tips to incorporate it in your marketing mix. Continue reading “Benefits of Product Placement Advertising and Tips to Ace the Genre”

Four Goals That Can be Achieved with a Strong Social Media Marketing Strategy

social media agency in MalaysiaSocial media marketing can have real impact on business growth. One crucial step to achieve this is to have clearly defined goals. Here are some common goals a social media marketing agency in Malaysia can fulfill with the help of a well-planned and well-executed strategy. Continue reading “Four Goals That Can be Achieved with a Strong Social Media Marketing Strategy”

Why Creating a Strong Brand Strategy Should Be Your Number One Priority

Before implementing an action plan, a good branding agency in Malaysia spends considerable amount of time developing a brand strategy. Here are some insights into the importance of a brand strategy. Continue reading “Why Creating a Strong Brand Strategy Should Be Your Number One Priority”