The Importance of Context
A company that wants to venture into the world of social media marketing needs to bear in mind the power of context. From the text to the images and videos used in social media posts, everything should be aligned with the message that the brand conveys. A failure to reflect this results in a very confused audience.
Many companies use innovative strategies like cashing in on major world events; while this might seem like a smart method, the company concerned should be careful to match its posts, tweets or other social media updates with that of the underlying, core message that defines the company. In other words, relevance is key. An out-of-context post could be disastrous for the company’s brand image.
Becoming a Connector
According to one expert on social media marketing, one of the best ways to market oneself on social media is to become a connector. On social media, this amounts to introducing one person to another. Social media is a powerful mechanism because of the overlapping circles of relationships that it has. This more often than not, enables one to help someone with a problem, by connecting them to someone else who can. By adding value to the lives of others, companies are, in effect, marketing themselves in the bargain. Being a connector paves the way for making oneself into an influencer. By developing social media contacts and keeping in regular contact with these people, a company can slowly, but surely reap the rewards and emerge as a powerful influencer on the social media scene.
Make a Solid First Impression
A social media brand page that contains incomplete information, or mentions only half-hearted details, is a definite turn-off. Companies aiming to win the social media marketing game need to invest effort into creating a brand page that makes a solid first impression, provides enough information and has audiences coming back again and again.
According to a recent statistic, content on the Internet doubles every 18 months. To get the edge over this mountain of content and emerge as a winner takes some special marketing skills. By beginning early and acting wisely, a company can make its way to the top.