Try an Unconventional Guerilla Ad Campaign for High Impact Results

When undertaken by a highly creative advertising agency in Malaysia, guerilla advertising can be a very effective way to grab consumers’ attention and grow customer base. Read on to learn more about this exceptional ad strategy and ways to utilize it.

Continue reading “Try an Unconventional Guerilla Ad Campaign for High Impact Results”

Celebrating Malaysia’s Creative Best: The Advertising Industry

Machine Learning and Artificial Intelligence

Gone are the days when an advertising agency in Malaysia had to second-guess the message they would have to deliver to their target audience, so as to hit the mark.  With artificial intelligence and its associated technologies, the guesswork is removed from targeted advertising and in its place is content that is tailor-made to fit each specific user. Continue reading “Celebrating Malaysia’s Creative Best: The Advertising Industry”

Benefits of Product Placement Advertising and Tips to Ace the Genre

Have you considered product placement advertising for your brand? It’s a time-tested strategy that can deliver big dividends. Here’s a look at the benefits of product placement and tips to incorporate it in your marketing mix. Continue reading “Benefits of Product Placement Advertising and Tips to Ace the Genre”

Is Traditional Advertising Still Relevant in The Digital Age?

Business owners are constantly in a limbo about which type of advertising in Malaysia – digital or traditional – will get them the highest results. If you do a quick internet search about the state of traditional advertising in the face of stiff competition from digital advertising, you’re likely to come off thinking that traditional advertising is dying. Continue reading “Is Traditional Advertising Still Relevant in The Digital Age?”

Creative Advertising in Malaysia

advertising agency A Treasure House of Advertising Talent

Malaysia represents some of the best advertising talent in Asia, with many an advertising agency in Malaysia frequently bagging awards at international advertising symposiums. Continue reading “Creative Advertising in Malaysia”

Advertising in Multi-Cultural Malaysia

AdvertisingCreating Advertisements that Resonate

Despite the concept of an all-encompassing Malaysian identity still being worked out, most Malaysians like to think of themselves as Malaysians first, rather than members of a particular culture or religion, or race. Continue reading “Advertising in Multi-Cultural Malaysia”

The Power of Advertising

Creating an Effective Advertising Campaign

In an age of multiple media, where audiences are bombarded with advertisements, creating a compelling advertising campaign can be somewhat challenging.  The key, as any reputed advertising agency in Malaysia will tell you, is to identify the issue or problem you are trying to fix and then find a solution to fix it.  Continue reading “The Power of Advertising”

The Makings of a Good Advertising Strategy

Knowing your Target Audience

In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy.  Continue reading “The Makings of a Good Advertising Strategy”

The Development of Malaysia’s Advertising Industry

The Rise of Advertising

Malaysia has had a number of advantages with respect to advertising; for one, the country’s strong infrastructure has made it favourable for advertising in Malaysia to grow in leaps and bounds.  Continue reading “The Development of Malaysia’s Advertising Industry”

Winning Advertising Strategies for Small Businesses in Malaysia

Advertising Hacks for Small Businesses

Small or medium-sized businesses in Malaysia must be prepared to set aside specific budgets for advertising services.  In addition to spending, a company must run a campaign that is specifically targeted towards the audience for whom the product or service is intended. Continue reading “Winning Advertising Strategies for Small Businesses in Malaysia”