Choose Carefully: How to Select an Online Advertising Agency
Given the plethora of agencies available today, knowing which online advertising agency works for you may not be an easy task. One thing to ask prospective online advertising agencies is what unique services they offer. These days, online advertising services like search engine optimization (SEO), pay-per-click (PPC) management and email marketing are offered as a standard set of services, so look for the extra services that the agency claims to offer over those of its competitors. Ask about what strategies the advertising agency proposes for increased traffic and conversion rates. Check for the client base that the agency has worked with; a diverse range of clients means that the agency has pan-industry knowledge that will prove vital when it comes to designing an advertising strategy or campaign for your own company.
Continue reading “Malaysia’s Online Advertising Agencies”
With so many advertising agencies offering their services today, choosing the right one can seem daunting. Keeping in mind a few criteria can, however, help to make the right decision.
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Different Kinds of Advertising Services
The purpose of advertising is to help promote a product’s sales and bring in more customers. To this effect, advertising services offered by agencies aim to cover every medium possible with integrated advertising campaigns. Advertising services can include those in print advertising such as copywriting, graphic design and direct mail marketing, public relations, video production, photography, and the increasingly complex online advertising, which has its own set of services, such as SEO, social media advertising, web development, emails, analytics, and reporting. Advertising companies have recently overhauled themselves into becoming full-service advertising agencies, offering a combination of multiple advertising services under the same umbrella. This saves business owners from hiring multiple agencies to represent them, thus ensuring a more cohesive advertising campaign, not to mention flexible pricing.
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Make the Tagline Stand Out
The tagline of an advertisement is what makes or breaks it the advertising strategy. A recent study revealed that taglines control about 70% of the advertisement’s call to action. One of the most effective advertising techniques is to come up with a tagline that is short but to the point. Customers are more likely to remember a catchy tagline than a lengthy one when it comes to making the decision to buy. Very often, advertising agencies combine a smart, short tagline with a compelling image, which put together, spell out for the target audience a clear message that the brand wants to convey. An effective tagline can form the basis of an integrated advertising campaign that can be introduced across multiple media platforms, from print to TV to the Internet.
Continue reading “The Key to Effective Advertising”
With so many different advertising channels (both offline and online) to choose from, it can be quite confusing to determine which ones will be the best fit for your particular business. By using industry best practices, a professional agency offering advertising services in Malaysia can help you make the right choices that will be worth your investment.
Continue reading “Three Master Plans for a Killer Advertising Campaign”
Small and medium businesses in Malaysia with limited financial resources at their disposal need clever online advertising strategies to stay competitive in their industries. Using best industry practices, advanced analytical tools and the services of skilled professionals, a professional agency for online advertising in Malaysia can develop strategic campaigns that result in increased clicks, brand awareness, customer loyalty, and sales.
Continue reading “Four Online Advertising Tips for Small Businesses in Malaysia”
So you’ve written a few blogs but they haven’t led to lead traffic or conversions. Or perhaps you’re finding it difficult to navigate the complex world of online advertising. Don’t give up! No matter what the size of your business may be, a professional online advertising agency in Malaysia can help you find the right solution to achieve higher clicks, conversion rates, and improved business revenues.
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With over two billion people (cutting across age groups and demographics) having social media accounts, advertising on these platforms is not an option – it’s a necessity! Here’s how a social media agency in Malaysia can help you connect with your audience and grow your business online.
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Many Malaysian small businesses think they can take care of copywriting in Malaysia by themselves, but the truth is that creating a positive, impactful advertising campaign across diverse channels requires a professional approach to all aspects, including copywriting.
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It’s a dilemma most owners of small and medium businesses routinely face. Do you hire an Advertising Agency or do it yourself? Letting the professionals in an agency do the crucial job of helping increase your bottom line in business has its definite advantages.
Continue reading “The Benefits of Hiring an Advertising Agency”