When undertaken by a highly creative advertising agency in Malaysia, guerilla advertising can be a very effective way to grab consumers’ attention and grow customer base. Read on to learn more about this exceptional ad strategy and ways to utilize it.
Radio advertising in Malaysia can be incredibly effective in boosting the prospects of local brands. Here are some tips to nail the content of radio advertisements.
Machine Learning and Artificial Intelligence
Gone are the days when an advertising agency in Malaysia had to second-guess the message they would have to deliver to their target audience, so as to hit the mark. With artificial intelligence and its associated technologies, the guesswork is removed from targeted advertising and in its place is content that is tailor-made to fit each specific user. Continue reading “Celebrating Malaysia’s Creative Best: The Advertising Industry”
Aiming to be the Best
Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.
Have you considered product placement advertising for your brand? It’s a time-tested strategy that can deliver big dividends. Here’s a look at the benefits of product placement and tips to incorporate it in your marketing mix. Continue reading “Benefits of Product Placement Advertising and Tips to Ace the Genre”
Business owners are constantly in a limbo about which type of advertising in Malaysia – digital or traditional – will get them the highest results. If you do a quick internet search about the state of traditional advertising in the face of stiff competition from digital advertising, you’re likely to come off thinking that traditional advertising is dying. Continue reading “Is Traditional Advertising Still Relevant in The Digital Age?”
advertising agency A Treasure House of Advertising Talent
Malaysia represents some of the best advertising talent in Asia, with many an advertising agency in Malaysia frequently bagging awards at international advertising symposiums. Continue reading “Creative Advertising in Malaysia”
AdvertisingCreating Advertisements that Resonate
Despite the concept of an all-encompassing Malaysian identity still being worked out, most Malaysians like to think of themselves as Malaysians first, rather than members of a particular culture or religion, or race. Continue reading “Advertising in Multi-Cultural Malaysia”
Successful advertising depends on many factors, including selecting the right platforms to reach your audience in a cost-effective manner. An experienced advertising agency offers a wide range of solutions, both traditional and online, to take care of this requirement.
With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.