With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.
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Knowing your Target Audience
In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy. For an advertising agency in Malaysia, this could mean information on what social media platforms the target audience is most active, what hours of the day they are likely to be online, what the top interests are for a collective group of potential customers. All of this vital information can then be fed into the advertising strategy for the business. Content that is produced as part of the strategy, both text, and video, can be customized accordingly. The result? A highly personalized advertising approach that is sure to engage with the audience.
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Trending Now: Mobile-First Online Advertising
The way consumers in Malaysia use their smartphones for the Internet has forced businesses and advertising services alike to up their advertising game. Companies investing in online advertising are realizing that mobile-first advertising yields the highest returns on investment. This is largely due to the mobile-related demographics in Malaysia. Malaysians spend anywhere between three to five hours on their smartphones every day. The biggest chunk among these users is the millennials, who are a powerful segment of users in terms of influencing other consumers. As a recent survey noted, almost 15% of millennials rely on their smartphones to meet all of their online activities; this astounding figure begs for more emphasis on mobile-first online advertising.
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All Set for a Major Role
Online advertising in Malaysia is all set to play a big role in the overall advertising spend for the next few years, say industry experts. With most Malaysians spending a significant amount of time online, businesses are driven to find better and more innovative ways of engaging with their target audience. Malaysia online advertising offers businesses multiple advantages; for one, it allows for better reach at comparatively lower costs. Using online advertising methods, marketers can engage with their audience at multiple points, spread out across the day. Online advertising allows companies to reach consumers in a way that traditional media quite isn’t able to do.
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Local Advertising for Small and Medium Businesses
Business owners in Malaysia, especially those of small and medium businesses (SMBs) are slowly recognizing the importance of spending on digital advertising services, to attract customers that spend a significant amount of their time online. Increased spending by SMBs is, therefore, trending in the digital advertising sector currently, and leading to increased revenues for these businesses, according to a recent survey. These SMBs, while willing to test the waters of digital advertising, are nevertheless reluctant to take big risks and prefer to stick with advertising services they are comfortable with; a factor that a good advertising agency in Malaysia will have to bear in mind. While introducing SMBs to newer advertising services such as mobile marketing and social media marketing, an agency must also consider that SMBs are still very much budget-conscious.
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Advertising Hacks for Small Businesses
Small or medium-sized businesses in Malaysia must be prepared to set aside specific budgets for advertising services. In addition to spending, a company must run a campaign that is specifically targeted towards the audience for whom the product or service is intended. A smart advertising agency in Malaysia will know how to develop campaigns that target specific demographics and psychographics to attract the kind of customers that the business specifically needs. This involves creating content and imagery that reflect the target audience that the business wants to connect with. Another strategy is to track and measure the effectiveness of their campaign. Especially relevant in the case of small businesses who have constrained budgets, tracking and measuring the ROI of an advertising campaign is crucial to the success of the campaign.
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Do you think online advertising is essential in Malaysia? The question shouldn’t be whether online advertising in Malaysia is necessary but how best to serve it up. Your success depends on developing the right strategy that will turn prospects into leads and paying customers. Here are some of the latest online advertising strategies to stay ahead of the curve in the technological online advertising space.
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Malaysia’s digital market is a crowded place, with companies vying with each other to gain the attention of their target audience. With so much information constantly being fed to consumers in the form of advertising in Malaysia, small and medium-sized businesses might find themselves grappling to capture their audience’s attention. Here are a few advertising tips that might prove useful for small and medium businesses.
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Think your staff can run successful campaigns for online advertising in Malaysia on an ongoing basis? Brilliant online campaigns are a collaborative effort involving multiple skill sets such as copywriting, data analysis and technical development. A more cost-effective solution is outsourcing to a professional agency offering market-leading online advertising services.
Continue reading “Four Benefits of Outsourcing to a Professional Online Advertising Agency in Malaysia”
The attention span of the average member of a campaign’s target audience is lamentably short. Given that the market is teeming with competing brands all vying for the audience’s attention and engagement, it is imperative that the advertising strategy adopted be focused, target-driven and results-oriented. Here are some of the strategies that top advertising agencies have adopted to stay ahead of the competition.
Continue reading “The Need for Memorable Advertising Techniques”