Have you considered product placement advertising for your brand? It’s a time-tested strategy that can deliver big dividends. Here’s a look at the benefits of product placement and tips to incorporate it in your marketing mix. Continue reading “Benefits of Product Placement Advertising and Tips to Ace the Genre”
Business owners are constantly in a limbo about which type of advertising in Malaysia – digital or traditional – will get them the highest results. If you do a quick internet search about the state of traditional advertising in the face of stiff competition from digital advertising, you’re likely to come off thinking that traditional advertising is dying. Continue reading “Is Traditional Advertising Still Relevant in The Digital Age?”
advertising agency A Treasure House of Advertising Talent
Malaysia represents some of the best advertising talent in Asia, with many an advertising agency in Malaysia frequently bagging awards at international advertising symposiums. Continue reading “Creative Advertising in Malaysia”
AdvertisingCreating Advertisements that Resonate
Despite the concept of an all-encompassing Malaysian identity still being worked out, most Malaysians like to think of themselves as Malaysians first, rather than members of a particular culture or religion, or race. Continue reading “Advertising in Multi-Cultural Malaysia”
Successful advertising depends on many factors, including selecting the right platforms to reach your audience in a cost-effective manner. An experienced advertising agency offers a wide range of solutions, both traditional and online, to take care of this requirement.
With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.
Knowing your Target Audience
In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy. Continue reading “The Makings of a Good Advertising Strategy”
Trending Now: Mobile-First Online Advertising
The way consumers in Malaysia use their smartphones for the Internet has forced businesses and advertising services alike to up their advertising game. Companies investing in online advertising are realizing that mobile-first advertising yields the highest returns on investment. This is largely due to the mobile-related demographics in Malaysia. Continue reading “Online Advertising Trends in Malaysia”
All Set for a Major Role
Online advertising in Malaysia is all set to play a big role in the overall advertising spend for the next few years, say industry experts. With most Malaysians spending a significant amount of time online, businesses are driven to find better and more innovative ways of engaging with their target audience. Continue reading “Malaysia’s Dominant Online Advertising Services Industry”
Local Advertising for Small and Medium Businesses
Business owners in Malaysia, especially those of small and medium businesses (SMBs) are slowly recognizing the importance of spending on digital advertising services, to attract customers that spend a significant amount of their time online. Continue reading “Inside Malaysia’s Creative Advertising Scene”