With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.
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The Rise of Advertising
Malaysia has had a number of advantages with respect to advertising; for one, the country’s strong infrastructure has made it favourable for advertising in Malaysia to grow in leaps and bounds. Secondly, the rise in the country’s affluent upper-middle class society has made Malaysia the virtual hub of advertising in Asia. Over the last few years, the advertising landscape in Malaysia has seen a subtle shift, with digital media making bold new strides, and traditional print media innovating to keep pace with its digital counterpart. In Malaysia, traditional advertising continues to be popular for advertising and sales promotion, owing to a number of Malaysians being avid readers; the demand for print media continues to fuel the conventional advertising industry, with a 70% reach across the country.
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Local Advertising for Small and Medium Businesses
Business owners in Malaysia, especially those of small and medium businesses (SMBs) are slowly recognizing the importance of spending on digital advertising services, to attract customers that spend a significant amount of their time online. Increased spending by SMBs is, therefore, trending in the digital advertising sector currently, and leading to increased revenues for these businesses, according to a recent survey. These SMBs, while willing to test the waters of digital advertising, are nevertheless reluctant to take big risks and prefer to stick with advertising services they are comfortable with; a factor that a good advertising agency in Malaysia will have to bear in mind. While introducing SMBs to newer advertising services such as mobile marketing and social media marketing, an agency must also consider that SMBs are still very much budget-conscious.
Continue reading “Inside Malaysia’s Creative Advertising Scene”
In the old days, people used the yellow pages to find providers of goods and services. Today, they look for them on the internet. However, the worldwide web is a complex beast that few businesses can successfully navigate to reach their target audiences. That’s why it makes sense to partner a professional online advertising agency in Malaysia with expertise and experience so that you can boost your online presence.
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For an increasing number of small and medium size businesses in Malaysia, partnering with a professional advertising agency is a vital process for enhancing visibility, profits and growth. However, there are thousands of advertising companies in Malaysia, how do you choose one that’s right for your business requirements? It should not be an impulsive decision but one based on careful thought and research.
Continue reading “List of Top Advertising Companies in Malaysia”
For many decades, advertising in Malaysia has played a vital role in helping businesses effectively compete with other businesses and increase their profit margins. No matter what the size of your business may be or which sector you operate in, you need to have a strong commitment to advertising the products and services you’re offering in order to receive a steady stream of customers.
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