How to choose advertising agency in Malaysia?

Fоr busіnеss оwnеrs, сhооsіng а advertising services tо раrtnеr wіth, саn bе а dаuntіng tаsk. Yоu mау knоw уоu wаnt hеlр wіth а rеbrаnd оr mаrkеtіng саmраіgn, but where tо stаrt lооkіng іs аnоthеr mаttеr. Continue reading “How to choose advertising agency in Malaysia?”

Why Approach a Seasoned Agency for Business Advertising in Malaysia?

In the digital world of modern times, advertising has become more important than ever. With the unbelievable rise in competition, it is one way to ensure that you stay ahead of the game. However, managing an effective schedule of advertising can be a rather arduous task and most firms would not be able to effective reach their target audience. Continue reading “Why Approach a Seasoned Agency for Business Advertising in Malaysia?”

Four Tips to Create Effective Radio Advertising Content

Radio advertising in Malaysia can be incredibly effective in boosting the prospects of local brands. Here are some tips to nail the content of radio advertisements.

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Celebrating Malaysia’s Creative Best: The Advertising Industry

Machine Learning and Artificial Intelligence

Gone are the days when an advertising agency in Malaysia had to second-guess the message they would have to deliver to their target audience, so as to hit the mark.  With artificial intelligence and its associated technologies, the guesswork is removed from targeted advertising and in its place is content that is tailor-made to fit each specific user. Continue reading “Celebrating Malaysia’s Creative Best: The Advertising Industry”

Advertising Trends you Need to Know in Malaysia

Aiming to be the Best

Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.

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Four Strategies to Maximize Returns from Outdoor Advertising in Malaysia

With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.

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The Makings of a Good Advertising Strategy

Knowing your Target Audience

In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy.  Continue reading “The Makings of a Good Advertising Strategy”

Online Advertising in Malaysia’s Aggressive Markets

Television no Longer Holds Sway

Until as recently as 2017, television dominated advertising in Malaysia, occupying the number one spot in terms of introducing users to a new product or service. Continue reading “Online Advertising in Malaysia’s Aggressive Markets”