Radio advertising in Malaysia can be incredibly effective in boosting the prospects of local brands. Here are some tips to nail the content of radio advertisements.
Machine Learning and Artificial Intelligence
Gone are the days when an advertising agency in Malaysia had to second-guess the message they would have to deliver to their target audience, so as to hit the mark. With artificial intelligence and its associated technologies, the guesswork is removed from targeted advertising and in its place is content that is tailor-made to fit each specific user. Continue reading “Celebrating Malaysia’s Creative Best: The Advertising Industry”
Aiming to be the Best
Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.
With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.
Knowing your Target Audience
In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy. Continue reading “The Makings of a Good Advertising Strategy”
Television no Longer Holds Sway
Until as recently as 2017, television dominated advertising in Malaysia, occupying the number one spot in terms of introducing users to a new product or service. Continue reading “Online Advertising in Malaysia’s Aggressive Markets”
Business owners looking to make an impact need to take account a few complications unique to the Malaysian market. Malaysia is made up of 3 main races and many tribes, each of which has its own dialect and customs. Continue reading “Demographic Challenges”