Advertising Trends you Need to Know in Malaysia

Aiming to be the Best

Any Malaysian advertising company worth its salt knows that it needs to keep itself constantly updated with new trends and tools and apply these practically in order to stay abreast of the competition.

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Four Strategies to Maximize Returns from Outdoor Advertising in Malaysia

With digital marketing getting increasing attention, you may wonder if outdoor advertising in Malaysia is still relevant for businesses. The truth is, outdoor advertising is one of the most effective channels for small businesses to connect with a local audience. Here are some tips to make outdoor advertising work for your small business.

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The Makings of a Good Advertising Strategy

Knowing your Target Audience

In the age of automation, businesses across Malaysia can take advantage of not only cutting-edge advertising services but also applications that crunch big data and analyze demographic information crucial to the business’ advertising strategy.  Continue reading “The Makings of a Good Advertising Strategy”

Online Advertising in Malaysia’s Aggressive Markets

Television no Longer Holds Sway

Until as recently as 2017, television dominated advertising in Malaysia, occupying the number one spot in terms of introducing users to a new product or service. Continue reading “Online Advertising in Malaysia’s Aggressive Markets”