Before implementing an action plan, a good branding agency in Malaysia spends considerable amount of time developing a brand strategy. Here are some insights into the importance of a brand strategy. Continue reading “Why Creating a Strong Brand Strategy Should Be Your Number One Priority”
Why does Brand Differentiation Matter?
According to a recent study, differentiation is the single most important contributor to a brand’s success in the market. Branding through differentiation has become part of the strategy employed by the world’s top brands. Continue reading “Branding, and How to Do it Right”
What is Cause Branding and Why is it Big?
As companies come under increased pressure to take firmer stances on burning social issues, brands are coming up with innovative ways of engaging in a social or environment issue, while making their brand identity felt. Continue reading “New Trends in Branding in Malaysia”
Developing Hybrid Teams
In today’s ever-changing industry, companies that have sales and marketing teams working separately, in silos, will fast fail. Instead, aggressive branding calls for a more disruptive way of working, by quickly creating hybrid teams that can combine the roles of sales and marketing for the common good. Continue reading “Emerging Trends for Branding in Malaysia”
What Successful Brands do Differently
Very often, success in terms of branding in marketing is a result of a business’ willingness to take some risks with its identity. In cases where the company is an established one with a trusted brand identity, the risk can be very great. However, with a good brand agency in Malaysia, many companies have managed to pull it off and re-brand themselves with a new identity in line with audience interests and expectations. Continue reading “Making Your Brand Stand Out”
Branding Comes from Within
When a company sets out to create branding in marketing, it is very important for it to remember that branding starts from within the company. For a business that is undergoing the process of branding, the new identity will need to show in every aspect of the business, from company memos to email signatures, to company-supplied stationery. Continue reading “Branding and the Malaysian Market”
Want to get a powerful competitive edge over business rivals? Create a strong, focused brand strategy! Working with an expert brand agency in Malaysia means that you’ll be able to make your business stand out and make it more attractive to prospects. Here are some benefits and ideas to develop a strong brand strategy.
Small and medium-sized Malaysian businesses looking to make headway amidst the sea of competition they face, need to pay close attention to branding. Here are a few things to know about branding in Malaysia.
Do you have a brand promotion strategy designed to inform, remind and influence existing as well as prospective customers? This can help you increase sales, enhance brand visibility, foster customer loyalty or become a leader in your niche. Here are some techniques adopted by a professional branding agency to promote brands in Malaysia.
As every brand agency will tell you, brand awareness in an industry gives a company or product a definite edge, with brand awareness inextricably tied with greater sales and more customer loyalty. However, building a winning brand promotion strategy is not an easy thing to do and requires several considerations. Here are a few things to know about brand promotion techniques.