Branding is Essential for your Business, Here Are the Reasons!

Branding is a market practice wherein a company creates a symbol, name or design that people can easily associate with. This helps in identifying and distinguishing products and services from the concerned company. Continue reading “Branding is Essential for your Business, Here Are the Reasons!”

Branding and the Malaysian Market

Branding Comes from Within

When a company sets out to create branding in marketing, it is very important for it to remember that branding starts from within the company.  For a business that is undergoing the process of branding, the new identity will need to show in every aspect of the business, from company memos to email signatures, to company-supplied stationery.  Continue reading “Branding and the Malaysian Market”