Branding and the Malaysian Market

Branding Comes from Within

When a company sets out to create branding in marketing, it is very important for it to remember that branding starts from within the company.  For a business that is undergoing the process of branding, the new identity will need to show in every aspect of the business, from company memos to email signatures, to company-supplied stationery.  Continue reading “Branding and the Malaysian Market”