What is Cause Branding and Why is it Big?
As companies come under increased pressure to take firmer stances on burning social issues, brands are coming up with innovative ways of engaging in a social or environment issue, while making their brand identity felt. Continue reading “New Trends in Branding in Malaysia”
Developing Hybrid Teams
In today’s ever-changing industry, companies that have sales and marketing teams working separately, in silos, will fast fail. Instead, aggressive branding calls for a more disruptive way of working, by quickly creating hybrid teams that can combine the roles of sales and marketing for the common good. Continue reading “Emerging Trends for Branding in Malaysia”
Essentials for Company Branding
The key to a branding strategy, especially branding in Malaysia, is consistency. Businesses should avoid talking about things that do not relate to or enhance their brand, and should instead, pay careful attention to content that aligns with their vision statement. Continue reading “Strong Company Branding in Malaysia”
Trends in Branding
Industry experts agree that the advent of artificial intelligence spells some amount of freedom for branding agencies, in that it does the heavy lifting around campaign execution, giving brand agencies time for more creative work. Continue reading “Shaping the Future of Branding in Malaysia”
Are you a new startup venture looking for advice on branding in Malaysia? Congratulations – you’ve already taken the first step – thinking about branding from the outset. Addressing branding issues at the beginning of your business journey will help you lay the foundation of a strong and consistent brand. Here are some important points to consider.
Continue reading “Four Branding Tips for Start-Up Businesses in Malaysia”
A brand is not just a company tagline or a logo. Branding in marketing is the art of placing, in the audiences’ minds, an image of a company’s core values and services. Continue reading “Defining the Objectives of Branding”
Successful branding does not happen overnight. It requires careful planning, thought into what makes your business special and a solid strategy for brand promotion. A professional brand agency in Malaysia can help you implement these effective strategies and create a memorable, impactful brand.
Continue reading “Four Lucrative Branding Strategies for Businesses in Malaysia”