Although design is still an upcoming industry in Malaysia, a number of agencies have sprouted offering design services. Because of its impact on brand recognition and brand identity, design should not be taken lightly or outsourced to just any creative agency. Here are some important traits of a reliable agency offering solutions for design in Malaysia.
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Good Design and its Value
Thanks to two prevalent trends – the popularity of social media, and the use of the smartphone for browsing, design has now become embedded in the Malaysian culture. As businesses everywhere wake up to the possibilities of marketing over social media and over mobile, design plays a key role in whether a consumer will recognize and remember a particular brand or business, from among the onslaught of information that he or she experiences, every time they go online.
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Standing out from among the Crowd
Design in Malaysia is more than just graphic design; good design is all about a business effectively communicating with its audience to inform, engage with, and eventually convince customers to take the desired action. Good design is what sets a business apart from the rest of the competition and creates a positive and lasting impression. Whether it is a business card, a website, or product packaging, companies now realize the importance of making an impact, because of first impressions matter. Design services may vary from flyer design to product packaging – regardless, they all play a crucial role in creating a perception.
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More than just Website Design
In today’s world, the term ‘design services’ encompasses more than just website design and can involve anything from the design of a brand and strategy to advertising campaigns, logo design, print design and much more. The challenge with design in Malaysia is to come up with a comprehensive design package that spans multiple media and presents the same compelling message about the company or organization it represents. Many design houses in Malaysia function as multi-service agencies, allowing clients to take advantage of a number of services under a single roof. The design services of in-house teams comprising photographers, content writers, animation artists, graphics designers and many more are combined to produce a cohesive design package tailored to the customer’s requirements.
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Malaysian Design Trends to Watch for
The huge convenience offered by mobile phones in terms of social media access, banking and online shopping has given rise to some interesting trends in design services the world over. Particularly in Malaysia, where one-fourth of its population are ‘mobile only’ users, these trends indicate the extent to which design in Malaysia has grown over the past decade. Malaysian design experts are quick to recognize the need to tailor website design for the specific use of mobile phones. One of the significant trends in the design industry today is the growth of responsive websites, which have the ability to scale down to meet the needs of mobile phone users. This caters to the significant 25% chunk of the Malaysian population who use mobiles exclusively for accessing the Internet.
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When deciding on a creative agency offering design services in Malaysia, are you considering a boutique establishment? Big agencies offer clients security, resources and skills but boutique agencies offer the same skills along with many other distinct advantages at a fraction of the price.
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The recent years have witnessed a mushrooming of design services companies all over Malaysia as businesses, recognize the need for strong design in their advertising and marketing campaigns. What makes a design company unique? Here are a few things to know.
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Every minute of the time that people spend online, they face an onslaught of information. How does a business get through the clutter and reach out effectively to its target audience? The key to the answer is the good design. Here are some design tips that businesses everywhere, and especially Malaysian ones, can consider adopting.
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Do you know the biggest mistakes to avoid for developing an impressive logo design in Malaysia? As a client, you’re likely to be involved in the design process and an awareness of these mistakes can help you make right decisions and achieve best outcomes.
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Rapid advances in technology have resulted in multiple platforms for advertising and marketing campaigns. Given the diversity on each of these platforms, design plays a crucial role in ensuring the success of the campaigns that are run on them. Here are a few important things that a good Malaysia design company needs to bear in mind.
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