Those in the business know that for a successful advertising campaign, or brand positioning strategy, design is everything. Design in Malaysia, though still in its infancy, has already become a hugely competitive line of business, with agencies investing in enormous amounts of research for any design undertaking. A superior design tells the story of the company it represents.
Is design in Malaysia still relevant in this age of myriad digital marketing initiatives? The truth is, no matter which platform you decide to market on – online or offline, design plays a key role in immediately drawing audiences’ attention and creating a memorable impression. Even the best marketing strategy needs to garner attention to gain ground and a professional design will help you get noticed.