Voice Search and Digital Assistants
By far, digital marketing has seen one of its biggest hits with voice-enabled devices such as Google Assistant and Amazon’s Alexa. Also trending are voice searches and voice-enabled commands that websites have begun to incorporate as part of their marketing strategies. Like it or not, voice search is here to stay. Another trend that is seen frequently is the chatbot, featured on almost every website these days. As AI develops and refines itself and voice search improves in quality, this emerging trend is only likely to grow further. Chatbots have proven that it is possible to come up with entirely new, innovative ways of engaging with customers and providing customer service.
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The Digital Space and Marketing
Malaysia’s Internet-savvy population has, on average, at least four social media accounts, with YouTube being the numero uno platform, closely followed by Facebook and WhatsApp. With 25 million Malaysians online at any given point of time, the Internet is the best avenue for businesses to promote themselves and establish a strong presence. Every digital marketing company in Malaysia is keenly aware of this and is quick to develop marketing strategies around this phenomenon. While ecommerce sales currently lag behind those of their physical counterpart, the trend is set to reverse itself within a few years, as more and more Malaysians, particularly the younger sector, move to online purchasing as a preferred mode of shopping.
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The accelerated growth of the online market presents limitless possibilities for companies to take advantage of digital marketing methods, yet even today, many companies lack a sound digital marketing strategy.
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The job of a marketing professional today is a far cry from what it used to be, say twenty years ago. Today, a digital marketing company is responsible for developing a company’s online marketing strategy, making use of modern tools such as web analytics, search engine optimization, social media marketing and others to create a winning marketing campaign that promotes their client’s company or product.
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Keeping up with digital marketing trends can be daunting in a marketplace that sees change every day. Here are some cutting-edge digital marketing trends that will give your business a distinct advantage.
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For non-professionals, the world of digital marketing can be very difficult to navigate. So, how do a small or medium business boost sales and revenues online? Collaborating with a competent, professional digital marketing company in Malaysia is an easy way to achieve specific online marketing goals and objectives. Here are some ways a digital marketing agency leverages advantages of this marketing medium for a client’s benefit.
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Traditional marketing efforts not reaping rich dividends for your business? Maybe it’s time you considered digital marketing in Malaysia. After all, an estimated twenty-one million Malaysians including seventeen million mobile users are using the internet, many of them to search for products and services similar to the ones you’re offering.
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Digital marketing in Malaysia is making rapid strides. It seems everyone from start-ups to large-scale businesses are adopting popular strategies such as SEO and AdWords. So, how does a business gain an edge over the competition? Well, there are many innovative strategies beyond SEO and PPC that require just a little bit of creativity and resourcefulness to deliver solid results for your business.
Continue reading “How Social Media Helps Business: Beyond SEO and Adwords”