Voice Search and Digital Assistants
By far, digital marketing has seen one of its biggest hits with voice-enabled devices such as Google Assistant and Amazon’s Alexa. Also trending are voice searches and voice-enabled commands that websites have begun to incorporate as part of their marketing strategies. Like it or not, voice search is here to stay. Another trend that is seen frequently is the chatbot, featured on almost every website these days. As AI develops and refines itself and voice search improves in quality, this emerging trend is only likely to grow further. Chatbots have proven that it is possible to come up with entirely new, innovative ways of engaging with customers and providing customer service.
Continue reading “Digital Marketing Trends to Watch Out For”
Embracing Digital Marketing in Order to Succeed
As Malaysians continue to move online, with most Internet usage happening over smartphones, Malaysian businesses are beginning to see the need to upscale themselves on the digital arena. While this is definitely going to result in a much more crowded online space, analysts predict that many businesses will not be effective in their digital marketing strategies due to lack of expertise and experience.
Continue reading “Digital Marketing in Modern-Day Malaysia”
Content marketing can be a lucrative channel that brings intangible returns for your digital marketing efforts, provided it’s driven by purpose and creativity. Blogs are an important element of content marketing and here are some strategies that leading marketing companies in Malaysia use to drive website traffic via valuable blogs.
Continue reading “Four Tips to Develop Content for Blogs and Increase Website Traffic”
Are you scared of taking the jump from traditional marketing to digital marketing in Malaysia? In a world where the internet is impacting every aspect of our lives from the way we shop to the way we socialize, digital marketing is more important than ever before for businesses to reach out to targeted audience. Here are some of the biggest benefits of digital marketing.
Continue reading “Four Reasons to Implement Digital Marketing Campaigns in Malaysia”
What Does Digital Marketing Encompass
Going much beyond just social media marketing, digital marketing today is an umbrella term that can mean a lot of things, from web and app development to email marketing, to digital analytics, and even content marketing. A digital marketing company traditionally has people from all these areas working under its roof at any given point of time, collaborating and combining their specific skills to come up with a single comprehensive solution for a digital marketing campaign. The broad idea of digital marketing in Malaysia is to build greater visibility for a brand or company, leading to greater recognition and possibly more sales.
Continue reading “The Advantages of Digital Marketing in Malaysia”
One of the top three trends in digital marketing techniques in recent years, content marketing has emerged as a very effective technique among many organizations, for ensuring a greater reach to audiences. Instead of making a pitch directly for their product, marketers are now moving to the creation and sharing of relevant, useful content to prospective customers, to solve specific issues in their areas of interest. Ultimately, this leads to a better engagement with audiences, building greater loyalty, and an increase in sales. Leading companies around the world have recognized the value of content marketing and have shifted to this technique. With large amounts of research being put in to analyze what kind of content people are sharing in one’s niche area, and also identifying the influencers in that area, plus tracking the content that is being shared by one’s competitors, we can say that content marketing is definitely the future of digital marketing.
Continue reading “Online Marketing Trends to Boost Business”