One of the top three trends in digital marketing techniques in recent years, content marketing has emerged as a very effective technique among many organizations, for ensuring a greater reach to audiences. Instead of making a pitch directly for their product, marketers are now moving to the creation and sharing of relevant, useful content to prospective customers, to solve specific issues in their areas of interest. Ultimately, this leads to a better engagement with audiences, building greater loyalty, and an increase in sales. Leading companies around the world have recognized the value of content marketing and have shifted to this technique. With large amounts of research being put in to analyze what kind of content people are sharing in one’s niche area, and also identifying the influencers in that area, plus tracking the content that is being shared by one’s competitors, we can say that content marketing is definitely the future of digital marketing.