In the last decade, the world has shifted drastically from analog to digital and majority of the people choose to rely on online sources for all kinds of information. This is the reason why online marketing has become one of the best ways to reach targeted customers in today’s times.
For successful digital marketing in Malaysia, you need to have a mix of channels and strategies. Content marketing is a crucial element that can have a far-reaching impact on your paid as well as organic online marketing efforts. Here are some advantages content marketing can provide for your small or medium business. Continue reading “Four Compelling Reasons to Include Content Marketing in Your Marketing Mix”
Stay Up to Date on Digital Marketing Trends
Traditional digital marketing techniques such as banner ads are no longer effective, as a recent study concluded, indicating that an overwhelming 54% of Internet users don’t click on these ads simply because they don’t trust them. Continue reading “Making your Digital Marketing Strategy Work”
Want a strong strategy for digital marketing in Malaysia? Start by creating a well-thought plan – here are some steps to get you going.
Here’s a reality check – today’s consumers are on multiple marketing platforms and businesses need to use multi-channel marketing to effective communicate with a diverse audience. How can a marketing company in Malaysia help create a successful multi-channel marketing strategy? Read on to get vital answers.
For start-ups, well-planned and executed digital marketing in Malaysia can deliver big results. Here are some digital marketing strategies to take your start-up from zero to hero in the online space.
Voice Search and Digital Assistants
By far, digital marketing has seen one of its biggest hits with voice-enabled devices such as Google Assistant and Amazon’s Alexa. Also trending are voice searches and voice-enabled commands that websites have begun to incorporate as part of their marketing strategies. Like it or not, voice search is here to stay. Continue reading “Digital Marketing Trends to Watch Out For”
Embracing Digital Marketing in Order to Succeed
As Malaysians continue to move online, with most Internet usage happening over smartphones, Malaysian businesses are beginning to see the need to upscale themselves on the digital arena. While this is definitely going to result in a much more crowded online space, analysts predict that many businesses will not be effective in their digital marketing strategies due to lack of expertise and experience.
The Digital Space and Marketing
Malaysia’s Internet-savvy population has, on average, at least four social media accounts, with YouTube being the numero uno platform, closely followed by Facebook and WhatsApp. With 25 million Malaysians online at any given point of time, the Internet is the best avenue for businesses to promote themselves and establish a strong presence. Continue reading “Riding the Digital Marketing Wave in Malaysia”
Understanding what a Digital Marketing Company Does
The scope of a digital marketing company is to promote a company’s brand, services and products over the Internet, using available resources. There are multiple kinds of digital marketing companies, each serving a particular need. For example, a web design digital marketing agency focuses primarily on website creation. Continue reading “Working with a Digital Marketing Agency in Malaysia”