Embracing Digital Marketing in Order to Succeed
As Malaysians continue to move online, with most Internet usage happening over smartphones, Malaysian businesses are beginning to see the need to upscale themselves on the digital arena. While this is definitely going to result in a much more crowded online space, analysts predict that many businesses will not be effective in their digital marketing strategies due to lack of expertise and experience.
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The Digital Space and Marketing
Malaysia’s Internet-savvy population has, on average, at least four social media accounts, with YouTube being the numero uno platform, closely followed by Facebook and WhatsApp. With 25 million Malaysians online at any given point of time, the Internet is the best avenue for businesses to promote themselves and establish a strong presence. Every digital marketing company in Malaysia is keenly aware of this and is quick to develop marketing strategies around this phenomenon. While ecommerce sales currently lag behind those of their physical counterpart, the trend is set to reverse itself within a few years, as more and more Malaysians, particularly the younger sector, move to online purchasing as a preferred mode of shopping.
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Understanding what a Digital Marketing Company Does
The scope of a digital marketing company is to promote a company’s brand, services and products over the Internet, using available resources. There are multiple kinds of digital marketing companies, each serving a particular need. For example, a web design digital marketing agency focuses primarily on website creation. A PPC digital marketing company creates online ad campaigns for the company, for use on Facebook and other media. There are also full-service digital marketing companies that provide multiple services, using various channels like email, social media marketing, content and video, to engage with customers and generate leads that can then be followed up on. In working with a digital marketing agency, the agency’s skills are put at the company’s disposal and a comprehensive strategy can then be worked out.
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Malaysia is a nation of online shopaholics. While this is very encouraging for the growth of the e-commerce industry in the country, it is also a call to action for companies who have little or no experience in the world of digital marketing.
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The accelerated growth of the online market presents limitless possibilities for companies to take advantage of digital marketing methods, yet even today, many companies lack a sound digital marketing strategy.
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The digital marketing industry in Malaysia is poised to undergo a major transformation in the coming years, as companies and digital marketing firms alike come to grips with the sheer buying potential of this vibrant country’s residents.
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In the modern age where people are increasingly using mobile devices to access the internet, mobile marketing is imperative to drive impressions, leads, and sales. However, mobile marketing is not without challenges but these can be overcome when you partner a reputed marketing company in Malaysia.
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The job of a marketing professional today is a far cry from what it used to be, say twenty years ago. Today, a digital marketing company is responsible for developing a company’s online marketing strategy, making use of modern tools such as web analytics, search engine optimization, social media marketing and others to create a winning marketing campaign that promotes their client’s company or product.
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What is Digital Marketing
Digital marketing in Malaysia, and elsewhere as well, has changed the way that technology is used for marketing a brand or product. With more people moving to online platforms and e-commerce becoming more popular, digital marketing has taken on a role of prime importance in the marketing industry. While it may seem that digital marketing is synonymous with social media marketing, this is not really the case; marketing on any digital medium comes under the general umbrella of digital marketing. Some of the standard digital marketing services include website development, mobile device marketing, e-books and email direct marketing.
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One of the top three trends in digital marketing techniques in recent years, content marketing has emerged as a very effective technique among many organizations, for ensuring a greater reach to audiences. Instead of making a pitch directly for their product, marketers are now moving to the creation and sharing of relevant, useful content to prospective customers, to solve specific issues in their areas of interest. Ultimately, this leads to a better engagement with audiences, building greater loyalty, and an increase in sales. Leading companies around the world have recognized the value of content marketing and have shifted to this technique. With large amounts of research being put in to analyze what kind of content people are sharing in one’s niche area, and also identifying the influencers in that area, plus tracking the content that is being shared by one’s competitors, we can say that content marketing is definitely the future of digital marketing.
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