Shifting Trends in Ad Spending
Over the past few years, Malaysia’s Adex (advertising expenditure) trends have seen a paradigm shift. Where the industry previously spent heavily on traditional media like television and radio, today advertising expenditure is seeing a sizeable chunk dedicated for online advertising, and a significant portion of that, towards social media marketing in particular. Newspaper and magazine advertisements are faring less effectively in comparison with campaigns launched across platforms by every social media agency in Malaysia worth its salt. Along with spending more on social media marketing, marketers are also re-imagining the way they connect with audiences through social media platforms, as the need of the hour has become content that will cut through the chaos of information overload and reach out to the people that matter.