The Impact of Social Media Agencies

Shifting Trends in Ad Spending

Over the past few years, Malaysia’s Adex (advertising expenditure) trends have seen a paradigm shift.  Where the industry previously spent heavily on traditional media like television and radio, today advertising expenditure is seeing a sizeable chunk dedicated for online advertising, and a significant portion of that, towards social media marketing in particular.  Newspaper and magazine advertisements are faring less effectively in comparison with campaigns launched across platforms by every social media agency in Malaysia worth its salt.  Along with spending more on social media marketing, marketers are also re-imagining the way they connect with audiences through social media platforms, as the need of the hour has become content that will cut through the chaos of information overload and reach out to the people that matter.

 

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Malaysia’s Social Media Phenomenon

Challenges of Marketing on Social Media

Marketers see social media as a double-edged sword – each new platform is a potentially new area from which to market from, but also is a potentially new distraction for a user.  With the average Malaysian having close to five different social media accounts, what this means is that users sift through massive amounts of content throughout the day.  It takes a very well-crafted social media marketing campaign to grab the attention of this fickle-minded audience.  In addition, the unique Malaysian demographic of Malaysians spending more time on their smartphones than anywhere else in the world adds a mobile angle that no social media marketing agency can afford to ignore.

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Getting the Most out of Social Media Marketing in Malaysia

Creating a Buzz on Social Media

It is an exciting time to be part of the social media scene in Malaysia.  Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences.  Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces.  With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram.  Leveraging the buzz created around these social media giants is a smart move for many businesses seeking to make a strong digital presence and influence buyer decisions.

 

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Latest Strategies to Get Solid Results from Social Media Marketing

Even as brands try to leverage social media marketing in Malaysia to connect with audience, their competitors are increasing in numbers and attention spans of audiences are decreasing. So, how do you make a big impact with your marketing efforts? Here are some trend-setting strategies to grab eyeballs and grow your following.

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Social Media Marketing for Always-Connected Malaysia

Malaysia is second only to Singapore in terms of its ecommerce growth.  With over 67% of the country’s population online at any given point of time, Malaysia’s social-media savvy consumer base is pushing companies to completely rehaul their social media marketing campaigns, or risk going bust.

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Four Benefits of Professional Social Media Marketing Services in Malaysia

Social media marketing is a wonderful opportunity for businesses to communicate with existing and potential customers, engage with social influencers and get better search rankings. However, with new features being released at breakneck speed, it’s quite difficult for ordinary people to keep up or even figure out where to start. This is where a social media marketing agency steps in with invaluable expertise and experience.

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Why You Should Hire a Social Media Marketing Agency in Malaysia

What is the Advantage of Social Media Marketing Agencies?

Let’s face it, companies, especially small to medium-sized businesses, have little or no time to implement social media marketing strategies all on their own.  With the need of the hour being to drive online business growth by engaging with target audiences on social media, it becomes imperative to hire the services of a social media marketing agency.  Social media marketing agencies help companies to create a strong digital presence, through the use of relevant online marketing tools that help boost business and create an engaged customer base online.  Social media marketing agencies make sure that you get the best out of every dollar spent on online advertising, by targeting specific platforms with focused marketing programs.

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Best Techniques for Social Media Optimization

Why Social Media Optimization?

Social media optimization, or SMO, is a relatively new area in the growing field of social media marketing and derives from the idea of making a website social media marketing-ready, that is, ready to have its content and links shared on social media platforms such as Facebook, Twitter, Instagram and so on.  Why is social media optimization such a big deal?  The answer lies in the number of users who are registered with social media sites: at any given time, around two billion people are logged into social media sites collectively, across the globe.  Social media marketing taps into this tremendous potential customer base, and SMO makes sure that your website is primed and ready to be shared across platforms.

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Various Purposes of Social Media Marketing

Social media marketing is used today not only for effectively reaching out to larger target audiences but also for other varied purposes such as providing customer support, interacting with customers, generating sales leads and building online communities.  Frequently, social media marketing focuses on creating awareness about a company, without directly engaging in sales or brand promotion.

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Hire a Marketing Professional for Your Big Brand

For a big brand, setting up an in-house marketing department may seem like the perfect solution to cut costs and synchronize business activities. If you don’t have full-time experts on your team or if you’re not able to effectively take care of marketing tasks, you could lose ground and market share. In such a scenario, partnering a full-scale marketing company in Malaysia with professional expertise and experience is the best thing to do.

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