social media agency in MalaysiaSocial media marketing can have real impact on business growth. One crucial step to achieve this is to have clearly defined goals. Here are some common goals a social media marketing agency in Malaysia can fulfill with the help of a well-planned and well-executed strategy. Continue reading “Four Goals That Can be Achieved with a Strong Social Media Marketing Strategy”
social media agency Marketing to an Online Malaysia
In a country where over two-thirds of the population spend a considerable amount of time online, social media marketing plays a crucial role. Gearing up for the digital world is paramount for businesses looking at strengthening their brand image, and make themselves stand out from among the crowd of competition. Continue reading “Effectively Building Your Brand with Social Media Marketing and Management”
The Rise of Live Video
Live video has been around for a while on platforms such as YouTube, but its introduction on newer platforms in the past year has made it a key trend to watch out for. Gone are the days when audiences were content with consuming passive video content. Today’s audience demands in-the-moment consumption where it can interact with and be an active part of the process. Continue reading “Key Social Media Trends Every Marketer Needs to Know”
The Importance of Context
A company that wants to venture into the world of social media marketing needs to bear in mind the power of context. From the text to the images and videos used in social media posts, everything should be aligned with the message that the brand conveys. A failure to reflect this results in a very confused audience. Continue reading “Social Media Marketing Features You Need to Know”
Social media promotion may have transformed the way businesses reach out to and communicate with target audience – but it doesn’t replace other forms of online marketing altogether. Here’s how a social media agency in Malaysia can help integrate marketing efforts to derive maximum ROI.
Many businesses in Malaysia are realizing that social media marketing is an affordable and effective way to reach out to existing and potential customers. Collaborating with a social media agency can help you optimize the potential returns from this form of marketing.
Social media marketing has its own specific challenges – that’s why social media agencies emphasize on having a cohesive strategy to ensure maximum results. Read on to learn what these results could mean and ways to achieve them.
Shifting Trends in Ad Spending
Over the past few years, Malaysia’s Adex (advertising expenditure) trends have seen a paradigm shift. Where the industry previously spent heavily on traditional media like television and radio, today advertising expenditure is seeing a sizeable chunk dedicated for online advertising, and a significant portion of that, towards social media marketing in particular. Continue reading “The Impact of Social Media Agencies”
The Impact of Influencer Marketing on Social Media
Any professional social media agency in Malaysia knows the power of influencer marketing on a social media marketing campaign. As marketers recognize the value of joining forces with influencers who have medium to large followers on their sites and social media, influencer marketing has slowly evolved to overtake traditional advertising as the number one social media marketing tool today.
Creating a Buzz on Social Media
It is an exciting time to be part of the social media scene in Malaysia. Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences. Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces. With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram. Continue reading “Getting the Most out of Social Media Marketing in Malaysia”