The Impact of Social Media Agencies

Shifting Trends in Ad Spending

Over the past few years, Malaysia’s Adex (advertising expenditure) trends have seen a paradigm shift.  Where the industry previously spent heavily on traditional media like television and radio, today advertising expenditure is seeing a sizeable chunk dedicated for online advertising, and a significant portion of that, towards social media marketing in particular. Continue reading “The Impact of Social Media Agencies”

Effective Social Media Marketing for Malaysian Businesses

The Impact of Influencer Marketing on Social Media

Any professional social media agency in Malaysia knows the power of influencer marketing on a social media marketing campaign.  As marketers recognize the value of joining forces with influencers who have medium to large followers on their sites and social media, influencer marketing has slowly evolved to overtake traditional advertising as the number one social media marketing tool today.

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Getting the Most out of Social Media Marketing in Malaysia

Creating a Buzz on Social Media

It is an exciting time to be part of the social media scene in Malaysia.  Social media marketing is a constantly evolving field, with new content formats, content redesign and innovative ways of engaging with target audiences.  Social media platforms are constantly trying to outdo each other in terms of introducing richer features, improved logos and user-friendlier interfaces.  With each of these platforms boasting millions of followers, it is no wonder then that every social media marketing agency in Malaysia has a chunk of its marketing strategy wrapped around social media platforms like Facebook, Twitter and Instagram.  Continue reading “Getting the Most out of Social Media Marketing in Malaysia”

Four Common Social Media Marketing Mistakes to Avoid At All Costs

The popularity of social media marketing as a way to increase a brand’s online popularity and to engage audience is increasingly in Malaysia. However, there are some mistakes that marketers do that can actually make follower count and revenues drop. Listed below are some common mistakes that you should aim to avoid.

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Latest Strategies to Get Solid Results from Social Media Marketing

Even as brands try to leverage social media marketing in Malaysia to connect with audience, their competitors are increasing in numbers and attention spans of audiences are decreasing. So, how do you make a big impact with your marketing efforts? Here are some trend-setting strategies to grab eyeballs and grow your following.

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Social Media Marketing for Always-Connected Malaysia

Malaysia is second only to Singapore in terms of its ecommerce growth.  With over 67% of the country’s population online at any given point of time, Malaysia’s social-media savvy consumer base is pushing companies to completely rehaul their social media marketing campaigns, or risk going bust.

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Growing Your Business with Social Media Marketing

Social media marketing has become a buzzword with advertising and marketing agencies over the world, with many claiming to be experts in the area.  In reality, though, a social media marketing strategy is a complicated business, involving many considerations.  Here’s how to build a social media campaign that really works.

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Why You Should Hire a Social Media Marketing Agency in Malaysia

What is the Advantage of Social Media Marketing Agencies?

Let’s face it, companies, especially small to medium-sized businesses, have little or no time to implement social media marketing strategies all on their own.  With the need of the hour being to drive online business growth by engaging with target audiences on social media, it becomes imperative to hire the services of a social media marketing agency.  Continue reading “Why You Should Hire a Social Media Marketing Agency in Malaysia”

Social Media and Marketing: Meeting your Marketing Goals

The Advantages of Social Media Marketing

Social media marketing benefits are many, and the good thing is that many of these are measurable.  For instance, social media marketing results in increased website traffic.  Continue reading “Social Media and Marketing: Meeting your Marketing Goals”