Malaysia’s Social Media Phenomenon

Challenges of Marketing on Social Media

Marketers see social media as a double-edged sword – each new platform is a potentially new area from which to market from, but also is a potentially new distraction for a user.  With the average Malaysian having close to five different social media accounts, what this means is that users sift through massive amounts of content throughout the day.  It takes a very well-crafted social media marketing campaign to grab the attention of this fickle-minded audience.  In addition, the unique Malaysian demographic of Malaysians spending more time on their smartphones than anywhere else in the world adds a mobile angle that no social media marketing agency can afford to ignore.

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Growing Your Business with Social Media Marketing

Social media marketing has become a buzzword with advertising and marketing agencies over the world, with many claiming to be experts in the area.  In reality, though, a social media marketing strategy is a complicated business, involving many considerations.  Here’s how to build a social media campaign that really works.

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Social Media and Marketing: Meeting your Marketing Goals

The Advantages of Social Media Marketing

Social media marketing benefits are many, and the good thing is that many of these are measurable.  For instance, social media marketing results in increased website traffic.  It also helps in establishing a consistent and clear brand identity across multiple social media platforms, so that brand recognition becomes sharper.  As interaction with target audiences increases, brand loyalty also goes up, and so does awareness of the target audience’s likes and dislikes.  Customer satisfaction increases when customers realize that they have a space for expressing their views about your product and that you are attentive of their remarks and needs.  Social media marketing is also one of the most cost-effective means of marketing.

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Best Techniques for Social Media Optimization

Why Social Media Optimization?

Social media optimization, or SMO, is a relatively new area in the growing field of social media marketing and derives from the idea of making a website social media marketing-ready, that is, ready to have its content and links shared on social media platforms such as Facebook, Twitter, Instagram and so on.  Why is social media optimization such a big deal?  The answer lies in the number of users who are registered with social media sites: at any given time, around two billion people are logged into social media sites collectively, across the globe.  Social media marketing taps into this tremendous potential customer base, and SMO makes sure that your website is primed and ready to be shared across platforms.

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Types of Digital Marketing Strategies

Many business owners believe social media marketing to be all there is to digital marketing, when in fact, social media is only one facet of marketing online.  A very powerful channel for generating ROI is pay per click marketing, or PPC.  PPC campaigns are designed to convey short, impactful messages with a direct call-to-action, prompting target audiences to take quick buying decisions.

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Four Best Practices to Improve Your Social Media Marketing ROI

Social media marketing is no longer an emerging trend – it’s an established practice that needs to be treated with respect to reap rich dividends. If you want to see solid results but you’ve been putting in half-hearted efforts, now’s the time to change the strategy by consulting a professional social media marketing agency. Here are some ways an experienced agency can help you avoid costly mistakes.

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Hire a Marketing Professional for Your Big Brand

For a big brand, setting up an in-house marketing department may seem like the perfect solution to cut costs and synchronize business activities. If you don’t have full-time experts on your team or if you’re not able to effectively take care of marketing tasks, you could lose ground and market share. In such a scenario, partnering a full-scale marketing company in Malaysia with professional expertise and experience is the best thing to do.

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How Social Media Helps Businesses

With over two billion people (cutting across age groups and demographics) having social media accounts, advertising on these platforms is not an option – it’s a necessity! Here’s how a social media agency in Malaysia can help you connect with your audience and grow your business online.

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3 Top most Aspects to Hire a Social Media Agency

Social media marketing has incredible potential to boost a company’s presence in the online world. Almost anyone can set up a FB page or post a few tweets, but it’s better to hire a professional social media agency that can help you realize business objectives and grow a loyal audience base. There are a few aspects you need to consider before allowing them to handle this vital component of your brand’s overall advertising strategy.

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How Social Media Marketing Agency Prove Beneficial To Us

Social Media Marketing

In this internet age, the biggest demand of every business in Malaysia is to have a strong social media presence to promote business on the World Wide Web. Hiring a professional social media agency in Malaysia is more cost effective than having an in-house team to get successful results efficiently and quickly. Continue reading “How Social Media Marketing Agency Prove Beneficial To Us”