Why Social Media Optimization?
Social media optimization, or SMO, is a relatively new area in the growing field of social media marketing and derives from the idea of making a website social media marketing-ready, that is, ready to have its content and links shared on social media platforms such as Facebook, Twitter, Instagram and so on. Why is social media optimization such a big deal? The answer lies in the number of users who are registered with social media sites: at any given time, around two billion people are logged into social media sites collectively, across the globe. Social media marketing taps into this tremendous potential customer base, and SMO makes sure that your website is primed and ready to be shared across platforms.
Continue reading “Best Techniques for Social Media Optimization”