Challenges of Marketing on Social Media
Marketers see social media as a double-edged sword – each new platform is a potentially new area from which to market from, but also is a potentially new distraction for a user. With the average Malaysian having close to five different social media accounts, what this means is that users sift through massive amounts of content throughout the day. It takes a very well-crafted social media marketing campaign to grab the attention of this fickle-minded audience. In addition, the unique Malaysian demographic of Malaysians spending more time on their smartphones than anywhere else in the world adds a mobile angle that no social media marketing agency can afford to ignore.