The Advantages of Social Media Marketing
Social media marketing benefits are many, and the good thing is that many of these are measurable. For instance, social media marketing results in increased website traffic. It also helps in establishing a consistent and clear brand identity across multiple social media platforms, so that brand recognition becomes sharper. As interaction with target audiences increases, brand loyalty also goes up, and so does awareness of the target audience’s likes and dislikes. Customer satisfaction increases when customers realize that they have a space for expressing their views about your product and that you are attentive of their remarks and needs. Social media marketing is also one of the most cost-effective means of marketing.